McDonald's Valuation

Is MCD undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of MCD when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: MCD (€275.4) is trading below our estimate of fair value (€313.26)

Significantly Below Fair Value: MCD is trading below fair value, but not by a significant amount.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for MCD?

Key metric: As MCD is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for MCD. This is calculated by dividing MCD's market cap by their current earnings.
What is MCD's PE Ratio?
PE Ratio25.3x
EarningsUS$8.25b
Market CapUS$208.61b

Price to Earnings Ratio vs Peers

How does MCD's PE Ratio compare to its peers?

The above table shows the PE ratio for MCD vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average37.5x
SBUX Starbucks
29.6x10.5%US$111.5b
3690 Meituan
42.1x28.6%HK$1.0t
CMG Chipotle Mexican Grill
54x15.5%US$80.1b
YUM Yum! Brands
24.2x8.0%US$36.9b
MCD McDonald's
25.3x6.6%€208.6b

Price-To-Earnings vs Peers: MCD is good value based on its Price-To-Earnings Ratio (25.3x) compared to the peer average (37.5x).


Price to Earnings Ratio vs Industry

How does MCD's PE Ratio compare vs other companies in the European Hospitality Industry?

10 CompaniesPrice / EarningsEstimated GrowthMarket Cap
MCD 25.3xIndustry Avg. 16.9xNo. of Companies16PE01224364860+
10 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: MCD is expensive based on its Price-To-Earnings Ratio (25.3x) compared to the European Hospitality industry average (17x).


Price to Earnings Ratio vs Fair Ratio

What is MCD's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

MCD PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio25.3x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate MCD's Price-To-Earnings Fair Ratio for valuation analysis.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst MCD forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€275.40
€305.82
+11.0%
6.6%€342.43€266.34n/a32
Nov ’25€271.80
€295.61
+8.8%
6.6%€331.49€257.82n/a32
Oct ’25€274.50
€271.75
-1.0%
7.1%€323.46€230.91n/a32
Sep ’25€259.30
€264.52
+2.0%
6.4%€305.78€229.78n/a31
Aug ’25€245.50
€273.25
+11.3%
6.3%€316.93€238.16n/a31
Jul ’25€234.20
€289.38
+23.6%
5.7%€333.12€265.93n/a31
Jun ’25€231.35
€287.38
+24.2%
6.3%€328.69€262.40n/a30
May ’25€254.75
€295.60
+16.0%
6.2%€333.90€266.56n/a31
Apr ’25€261.60
€303.25
+15.9%
4.7%€332.37€269.99n/a31
Mar ’25€268.80
€301.08
+12.0%
4.5%€329.44€275.92n/a32
Feb ’25€271.30
€298.53
+10.0%
6.4%€353.62€258.52n/a33
Jan ’25€267.60
€286.84
+7.2%
6.3%€348.11€254.49n/a34
Dec ’24€261.30
€283.30
+8.4%
7.2%€351.90€248.08n/a33
Nov ’24€247.30
€291.20
+17.8%
7.4%€362.43€255.50€271.8033
Oct ’24€249.30
€308.25
+23.6%
5.3%€359.29€267.36€274.5032
Sep ’24€259.60
€301.56
+16.2%
5.1%€352.17€262.06€259.3032
Aug ’24€265.30
€297.61
+12.2%
5.4%€348.30€259.18€245.5033
Jul ’24€272.00
€292.75
+7.6%
5.0%€320.50€240.84€234.2033
Jun ’24€267.00
€293.97
+10.1%
5.0%€321.57€241.64€231.3532
May ’24€267.30
€285.14
+6.7%
5.4%€314.00€235.95€254.7533
Apr ’24€257.80
€270.54
+4.9%
6.0%€304.43€221.40€261.6032
Mar ’24€246.10
€273.62
+11.2%
5.8%€307.14€224.74€268.8033
Feb ’24€243.10
€266.38
+9.6%
5.9%€298.58€218.47€271.3032
Jan ’24€249.45
€272.78
+9.4%
6.3%€309.01€232.70€267.6033
Dec ’23€259.90
€279.15
+7.4%
6.2%€317.34€238.97€261.3034
Nov ’23€275.70
€291.15
+5.6%
6.2%€332.07€250.06€247.3034

Analyst Forecast: Target price is less than 20% higher than the current share price.


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