Under Armour Valuation

Is UAA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of UAA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: UAA (€9.13) is trading above our estimate of fair value (€5.53)

Significantly Below Fair Value: UAA is trading above our estimate of fair value.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for UAA?

Key metric: As UAA is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for UAA. This is calculated by dividing UAA's market cap by their current revenue.
What is UAA's PS Ratio?
PS Ratio0.8x
SalesUS$5.40b
Market CapUS$4.05b

Price to Sales Ratio vs Peers

How does UAA's PS Ratio compare to its peers?

The above table shows the PS ratio for UAA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average2.3x
WOL Wolford
0.2xn/a€23.9m
BRBY Burberry Group
1.2x1.9%UK£3.2b
6181 Laopu Gold
5.6x24.6%HK$31.9b
KTB Kontoor Brands
2x2.9%US$5.0b
UAA Under Armour
0.8x1.9%€3.9b

Price-To-Sales vs Peers: UAA is good value based on its Price-To-Sales Ratio (0.8x) compared to the peer average (2.1x).


Price to Sales Ratio vs Industry

How does UAA's PS Ratio compare vs other companies in the European Luxury Industry?

16 CompaniesPrice / SalesEstimated GrowthMarket Cap
UAA 0.8xIndustry Avg. 0.7xNo. of Companies17PS00.61.21.82.43+
16 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: UAA is expensive based on its Price-To-Sales Ratio (0.8x) compared to the European Luxury industry average (0.7x).


Price to Sales Ratio vs Fair Ratio

What is UAA's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

UAA PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.8x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate UAA's Price-To-Sales Fair Ratio for valuation analysis.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst UAA forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€9.13
€10.39
+13.8%
24.0%€15.24€3.81n/a19
Nov ’25€7.89
€7.88
-0.005%
25.9%€12.93€3.69n/a19
Oct ’25€7.99
€7.62
-4.5%
24.6%€12.58€3.59n/a20
Sep ’25€6.97
€7.73
+10.9%
24.1%€12.82€3.66n/a20
Aug ’25€6.35
€7.04
+10.9%
28.2%€12.86€3.67n/a20
Jul ’25€6.07
€7.48
+23.4%
25.6%€13.08€5.61n/a21
Jun ’25€6.49
€7.58
+16.8%
27.3%€12.95€5.55n/a21
May ’25€6.29
€8.96
+42.4%
24.2%€14.49€6.54n/a23
Apr ’25€6.83
€8.93
+30.7%
23.7%€14.24€6.43n/a24
Mar ’25€8.22
€9.29
+13.1%
22.1%€14.38€7.42n/a24
Feb ’25€6.95
€9.13
+31.4%
22.1%€14.13€7.29n/a24
Jan ’25€8.09
€9.07
+12.1%
22.1%€14.04€7.25n/a24
Dec ’24€7.79
€9.09
+16.7%
21.8%€14.21€7.33n/a24
Nov ’24€6.39
€9.78
+53.1%
24.0%€14.80€5.73€7.8922
Oct ’24€6.55
€9.65
+47.4%
23.2%€14.54€6.57€7.9922
Sep ’24€7.24
€9.39
+29.7%
23.7%€14.12€6.38€6.9721
Aug ’24€7.27
€9.38
+29.1%
22.7%€13.97€6.31€6.3521
Jul ’24€6.56
€9.57
+46.0%
21.7%€14.23€6.43€6.0722
Jun ’24€6.86
€9.92
+44.7%
20.4%€14.41€6.51€6.4922
May ’24€7.93
€11.32
+42.7%
16.7%€14.13€8.20€6.2920
Apr ’24€8.74
€11.59
+32.6%
15.3%€14.29€9.22€6.8320
Mar ’24€9.25
€11.80
+27.5%
14.3%€14.90€9.31€8.2223
Feb ’24€11.40
€11.03
-3.2%
19.7%€14.56€7.28€6.9524
Jan ’24€9.31
€10.28
+10.4%
22.1%€14.63€7.55€8.0924
Dec ’23€9.59
€10.54
+9.9%
27.9%€19.36€7.74€7.7924
Nov ’23€7.63
€11.01
+44.3%
30.2%€20.25€6.58€6.3924

Analyst Forecast: Target price is less than 20% higher than the current share price.


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