Online-first rivals and big beauty brands selling direct threaten to squeeze Douglas’s profits and leave its store-heavy strategy looking outdated. See what shifts in shopping habits and the economy could mean for its ability to keep customers and protect its premium positioning.Read more

€7

17.1% overvalued

AnalystLowTarget's

Fair Value

Revenue

-0.1% p.a.

Profit Margin

4.1%

Future PE

7.99x

Price in 2029

€9.42

Douglas

Omnichannel Expansion And Warehouse Integration Will Strengthen Long-Term Premium Beauty Position

Douglas is betting that a smoother shop-anywhere experience and a revamped warehouse network can make it easier for customers to buy premium beauty across Europe while improving how efficiently the business runs. But heavier discounting online and a softer beauty market in key countries could test whether those upgrades really translate into better profits.Read more

€10.47

21.7% undervalued

AnalystConsensusTarget's

Fair Value

Revenue

1.97% p.a.

Profit Margin

3.33%

Future PE

9.14x

Price in 2029

€14.01

Douglas

Digital And Demographic Trends Will Fuel A Beauty Renaissance

Douglas is betting that shoppers keep blending online and in-store beauty buying, and that smarter delivery and pickup plus better use of customer data can lift profits over time. But the same shift to online-first brands could pull people away from its stores and leave the business stuck with heavy costs and less room to invest.Read more

€14.2

42.3% undervalued

AnalystHighTarget's

Fair Value

Revenue

3.69% p.a.

Profit Margin

3.88%

Future PE

10.14x

Price in 2029

€19

Trending Discussion

No trending discussion available.

Snowflake Analysis

Moderate growth potential and slightly overvalued.

2 Risks

2 Rewards

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Douglas AG Key Details

Last Reported Earnings

Jun 30, 2026

Next Reporting Earnings

Dec 10, 2026

: 0.29
: 43.68%
: 0.69%
: 104.0%

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About DOU

Founded: 1821
Employees: 15187
CEO: Alexander van der Laan
WebsiteView website: douglas.group

Douglas AG retails beauty products in Europe. It operates in five segments: DACHNL, France, Southern Europe, Central Eastern Europe, and Parfumdreams/Niche Beauty. The company offers beauty products, including perfume, skin care, color cosmetics, hair care, and accessories. It offers its products under the DOUGLAS, NOCIBÉ, Parfumdreams, and Niche Beauty brands through offline and online stores, and e-commerce platforms. The company was formerly known as Kirk Beauty A GmbH and changed its name to Douglas AG in February 2024. Douglas AG was founded in 1821 and is headquartered in Düsseldorf, Germany.