Q3 FY3/26 results update Accelerating market share gains – Despite a decline in Chinese visitor numbers from November 2025, Polaris reported underlying operating profit growth (ex-goodwill) of 122.5% for Q1-3 FY3/26 results. In order to maintain robust earnings momentum, the company has embarked on a strategy of gaining market share by 1) accelerating hotel openings, 2) portfolio repositioning by increasing exposure to resilient geographic regions, and growing the brand portfolio to apartment hotels, onsen/lifestyle, and resort hotels, and 3) growing domestic demand by brand integration.Read more
Polaris Holdings Co., Ltd. operates a chain of hotels in Japan. It operates through the Hotel Management Business and Hotel Investment Business segments. The company operates its hotels under the KOKO HOTEL, Best Western, Value The Hotel, Hotel Wing, Tenza Hotel, and Red Planet Hotels brand names, as well as engages in franchise activities. It also provides tenant management services, and consulting and proposal services for investment in real estate properties. The company was formerly known as KachikaiHatsu Co., Ltd. and changed its name to Polaris Holdings Co., Ltd. in March 2021. The company was incorporated in 1912 and is based in Tokyo, Japan.
