MIXI is trying to build a new growth engine beyond its long-running mobile game, leaning into sports through a major acquisition and fast user growth in its betting app. The big question is whether sports can become the next profit driver while its older entertainment business slows and a new global game launch ramps up.Read more
MIXI is leaning hard into AI and smarter personalization across its apps to cut waste and make each user more valuable, while also pushing into new areas through acquisitions to rely less on older hit titles. The big question is whether overseas growth, heavy marketing spend, and deal integration can pay off before competition catches up.Read more
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Solid track record with excellent balance sheet and pays a dividend.
MIXI, Inc. engages in the sports, digital entertainment, lifestyle, and investment businesses in Japan. It offers TIPSTAR, a social networking service that offers tips, place bets, and watch live streams of Keirin and auto race; Fansta, a service for finding sports bars; Chariloto, a site to sell Keirin and auto race betting tickets; Chiba Jets Funabashi, a professional basketball team in the B.LEAGUE; F.C.Tokyo, a Japan professional football league club team; netkeiba.com, a horse racing media; Weekly Baseball Online, a baseball information site; and netkeirin that provides various content. The company also offers MIXI M, a platform to integrate personal and payment information, and assets; Monster Strike, Kotodaman, and MSonic; MONSTORE, the monster strike online store; PROMARE, an animated movie; and Fight League: Gear Gadget Generator, an animated series. In addition, it provides mixi, a social networking service that offers space for friendly communication; minimo, a salon artist booking app; FamilyAlbum, a family photo and video sharing app; mixi2, a social network to share the moment and come together; Romi, an autonomous conversation robot; and OKURU, a photo gift service. The company was formerly known as eMecury Co., Ltd. and changed its name to MIXI, Inc. in February 2006. MIXI, Inc. was founded in 1997 and is headquartered in Tokyo, Japan.
