Announcement • Sep 09Oliveda International, Inc. Announces Grand Olive Rose Opening with the Hydroxytyrosol NO Makeup Premier Launched by Olive Tree People at New York Fashion WeekOliveda International, Inc. announced the grand Olive Rose opening with the hydroxytyrosol NO MakeUP premiere launched by its Olive Tree People Inc. subsidiary at New York Fashion Week on September 12-15, 2025. In November 2024, Olive Tree People Inc. introduced the world's first hydroxytyrosol NO MAKEUP with its new brand, Olive Rose, and has been working on developing other unique products based on hydroxytyrosol. Olive Tree People and Olive Rose will be represented at New York Fashion Week with a whole collection of unique new products. Seventy-five waterless beauty makeup artists, led by celebrity makeup artist, Luis Casco, will be there to give over 150 models the perfect "Olive Rose Glow" look. In addition to Olive Rose, Olive Tree People will be represented by its other brands, Oliveda and LA Dope, and will provide a glow-from-within with the drinkable skincare products I70, I66, and I01, through cocktails and cocktails at the Olive Tree People bar. The entire Olive Rose collection will be presented to nearly 70,000 waterless beauty consultants in the U.S. and Canada at the North America Convention in Los Angeles on October 4, 2025, and the consultants will be trained in Waterless Beauty Make-up Artist Masterclasses before the products are made available to all customers in November. The following products are included in the new Olive Rose Hydroxytyrosol NO make 14 shades of Hydroxytyrosol Skin Tint Serum, 8 x Hydroxytyrosol Blushes, 4 x Hydroxytyrosol Contour, 16 shades of Hydroxytyrosol Concealer, Hydroxytyrosol Mascara, Hydroxytyrosol Eye Shadow, 2 x Hydroxytyrosol Lip Butter, Hydroxytyrosol Primer, Hydroxytyrosol Setting Spray. The exciting journey into holistic beauty began many years ago with "ancient and original tree" OLIVEDA. "trees," LA Dope, which has its roots in Los Angeles, and OLIVE re:connected to Nature, are also part of the family as are youngest "trees," Olive Mush and Olive Rose, which completely redefine holistic beauty under the umbrella of Olive Tree People. They are all connected by a shared commitment to holistic beauty, or, as at Olive Tree People say: From Tree to Beauty.
Announcement • Jul 01Olive Tree People Canada Inc. Brings Its Waterless Beauty to Canada in July 2025Oliveda International, Inc. announced that after a true waterless beauty movement emerged in the United States within just two years, with over 60,000 waterless beauty consultants, and Olive Tree People USA Inc. exploded from 40 to over 10,000 packages per day and up to 4 million in sales per day in 2024 alone, olive farmer and CEO Thomas Lommel has set the course for global expansion by establishing subsidiaries in Canada and Europe. Olive Tree People Canada Inc., based in Edmonton, Alberta, will begin its pre-launch phase in Canada in July 2025, and in October 2025, Olive Tree People Europe AG, based in Switzerland, will drive expansion in Europe.
Announcement • Jul 12Oliveda International, Inc. Announces New Waterless Beauty Products from Oliveda and Affiliated BrandsOliveda International, Inc. announced new products in its waterless beauty lines by subsidiary, Olive Tree People, and its affiliated brands. The new products include Oliveda’s F86 Corrective Vegan Hyaluronic Serum Face, which provides a highly effective combination of the protective and regenerating hydroxytyrosol with vegan hyaluronic acid, which provides a plump and moisturized skin. More information on the F86 Corrective Vegan Hyaluronic Serum Face and all products from Oliveda, LA Dope, and The Intuition brands can be found at https://us.olivetreepeople.com.
