Söder Sportfiske AB sells of sport fishing products in Sweden. The company provides fishing rods and reels; fishing lures, including wobblers, spoon lures, spinners, jerkbaits, rubber rules, and fly fishing; and clothes comprising jackets, trousers, overalls, waders, shoes and boots, sweaters, undergarments, and accessories. It also offers electric motors, and sonar and GPS units, as well as accessories and other products, such as fishing lines, landing nets, hooks, and small picks, fly tying, tools, boat, accessories, and outdoor products. It sells its products through e-commerce websites that include Sportfiskeprylar.se, Sportfishtackle.com, Sportfishtackle.de, Sportfishtackle.fi, Sportfishtackle.nl, Sportfishtackle.fr, Sportfishtackle.no, Sportfishtackle.dk, and Fishline.se, as well as though physical stores. It markets its products under the Söder Tackle, Söder Sportfiske, Eastfield Lures, Vatn, Söder Custom, Troutland, ANGLRS, HQ Flies and Fishline. The company was incorporated in 2004 and is based in Järfälla, Sweden.