Fractal Analytics Limited provides artificial intelligence and analytics solutions to automate business workflows, extract insights from data, and optimize enterprise operations. The company delivers engineering solutions at scale, including services to optimize retail and supply chains and improve customer experiences. It offers self-serve analytics platforms, conversational AI-based business intelligence tools, and proprietary AI-enabled algorithms for extracting and structuring data from images, videos, and unstructured customer interactions. The company develops machine learning solutions to analyze customer behavior, automated customer interaction insights suites, and GenAI solutions for digital transformation, risk minimization, and security enhancement. It also provides frameworks and methodologies for identifying drivers of client behavior and designing targeted interventions. The company serves clients in financial services, media, retail, consumer goods, investment industries, and global enterprises seeking to optimize supply chains and customer experiences. The company was founded in 2000 and is based in Mumbai, India.