Amagi Media Labs Limited operates as a software-as-a-service company that connects media companies to their audiences through cloud-native technology. The company’s platform helps content providers and distributors upload and deliver video over the internet through smart televisions, smartphones, and applications instead of traditional cable or set top box services, as well as helps monetize such content through targeted advertising services for advertisers. It serves various clients in the media and entertainment industry, including content owners, broadcasters, TV networks, streaming platforms, advertisers, sports networks, and digital content providers. The company was founded in 2008 and is based in Bengaluru, India.