Paranovus Entertainment Technology Ltd. engages in product sales through offline and e-commerce channels in North America. The company operates through Bomie and Wookoo segments. It provides training, consulting, brand design, advertising and content production, livestreaming operations, and TikTok-based enablement services. The company also offers footwear, including branded sneakers, and other consumer products through e-commerce platforms, physical retail outlets, and other distribution channels. It serves independent wholesalers, distributors, and resellers. The company was formerly known as Happiness Development Group Limited and changed its name to Paranovus Entertainment Technology Ltd. in March 2023. Paranovus Entertainment Technology Ltd. was founded in 2004 and is based in New York, New York.
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