Announcement • Jun 05
Celularity Inc. Appoints Rick Gonzalez as Chief Commercial Officer, Effective May 29, 2026
Celularity Inc. announced the appointment of Rick Gonzalez as Chief Commercial Officer, effective May 29, 2026. In this role, Mr. Gonzalez will oversee global commercial strategy and execution for cenplacel-L, Lifebank and the Company's broader regenerative medicine portfolio, and will report to Robert J. Hariri, M.D., Ph.D., Celularity's Chairman, Chief Executive Officer and Founder. Mr. Gonzalez brings more than two decades of executive leadership experience across biotechnology, medical technology, precision medicine and digital health. Most recently, he served as Chief Commercial Officer of Alume Biosciences, where he led global commercialization strategy for a clinical-stage surgical visualization platform, including pricing, reimbursement, market access and launch readiness. He previously served as President, Chief Executive Officer and Director of Navidea Biopharmaceuticals, where he led commercialization of a precision diagnostic platform and drove 2.5x year-over-year revenue growth, and as Senior Vice President, Global Operations at Spectrum Pharmaceuticals, where he helped scale global revenue from $7.7 million to approximately $300 million through international expansion and commercialization of specialty therapies. Earlier in his career, Mr. Gonzalez held leadership roles at Abraxis, Genzyme, Corixa, Ligand and Roche. Cenplacel-L, clinically investigated as PDA-001 and PDA-002, is Celularity's most mature placental-derived allogeneic cell therapy asset. The program reflects more than two decades of research by Celularity into the unique biological properties of postpartum placental cells. Celularity believes cenplacel-L has the potential to play an important role in the emerging global market for stem-cell and regenerative cellular therapies, particularly in jurisdictions where regulatory frameworks permit physician-directed access to such therapies. The Company is seeing demand from physicians seeking access to high-quality, responsibly manufactured stem-cell therapies for appropriate patients in permissive markets. Since making cenplacel-L available to qualified physicians for investigational use in such jurisdictions, Celularity believes this early commercial traction supports the Company's decision to strengthen its commercial leadership with the appointment of Mr. Gonzalez and the continued build-out of commercial capabilities designed to support appropriate physician engagement, education and market development. Mr. Gonzalez will also lead expansion of Celularity's Lifebank product offering for expectant parents and adults who wish to bank their own cells for potential future use. Lifebank generated sales in 2025 that reflected continued interest in cellular banking and its role in Celularity's broader longevity and regenerative medicine strategy. Celularity believes Lifebank is a natural extension of that strategy, providing individuals and families with an opportunity to preserve valuable cellular material at a time when interest in proactive health, cellular medicine and future therapeutic optionality continues to grow. Under Mr. Gonzalez's leadership, Celularity intends to strengthen commercial education around Lifebank, expand engagement with physicians and other healthcare providers, and broaden awareness among consumers seeking to preserve biological resources that may support future advances in regenerative medicine and human performance.