KRAFTON is betting big on India’s fast-growing gaming audience, aiming to turn today’s mobile-first players into longer-term spenders across BGMI and new cricket games. At the same time, it’s trying to reduce reliance on PUBG by rolling out new titles and using AI to speed up development—but slower spending growth, tough competition, or delayed launches could derail the story.Read more
KRAFTON is trying to prove it can be more than PUBG by launching new game worlds, expanding overseas, and leaning into creator-led communities to keep players coming back. The upside comes if these bets lead to steadier profits, but delays, rising costs, and dependence on one hit franchise could still spoil the story.Read more
Catalysts About KRAFTON KRAFTON is a global game developer and publisher focused on building and operating large scale online franchises across PC, console and mobile. What are the underlying business or industry changes driving this perspective?Read more
KRAFTON, Inc. engages in the software development and related ancillary businesses in Asia, Korea, the United States, Europe, and internationally. The company offers PC, mobile, console, and other games. It is also involved in development and distribution of mobile games and applications, and game software business; consulting advisory and investment activities; production of video contents; and development and servicing of games. The company was formerly known as Bluehole Studio Inc. and changed its name to KRAFTON, Inc. in November 2018. KRAFTON, Inc. was incorporated in 2007 and is headquartered in Seoul, South Korea.
