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The Pinkfong Company, Inc. develops video and audio content, live events, and mobile apps for kids and families worldwide. It provides its products under the Pinkfong, Baby Shark, and Bebefinn brand names. The Pinkfong Company, Inc. was formerly known as SMARTSTUDY Co., Ltd. and changed its name to The Pinkfong Company, Inc. in January 2022. The company was founded in 2010 and is based in Seoul, South Korea.