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Madup Inc. operates as an ad-tech based AI-powered performance marketing company that provides services related to digital marketing, branding, creative content, and customer relationship management services in South Korea. It offers creative performance marketing services, including application service campaign and outcome analytics for advertisers and publishers. The company develops LEVER Xpert, a digital marketing AI agent for digital marketers. Madup Inc. was founded in 2011 and is based in Seoul, South Korea.