Ásar hf. engages in the telecommunications, financial technology, and brokerage solutions in Iceland and internationally. It operates through five segments: Mobile Phone Service, Data Transmission, Television Services, Equipment Sales, and Other. The company offers mobile and satellite services. It also provides data transmission services, including xDSL, GPON, Internet, IP networks, and local loops services. In addition, the company engages in the distribution of television content, subscription, and advertising services; and sale of telecommunications equipment and accessories. Further, it also offers telecommunication, telephone, information technology, and finance services. The company also sells its products through online. The company was formerly known as Síminn hf. and changed its name to Ásar hf. in August 2026. The company was founded in 1906 and is headquartered in Reykjavik, Iceland.