Key Takeaways Expansion in Central and Western Europe and new product launches are expected to boost revenue diversification and relevance in urban markets. Strong sustainability focus, operational efficiencies, and e-commerce partnerships position the company for brand growth and resilience.
Orthex Oyj, a houseware company, designs, produces, markets, and sells household products in Nordics, the rest of Europe, and internationally. The company offers storage boxes, water-resistant storage, extremely durable storage, colored and decorative storage, inserts and organizers, storage baskets, underbed storage, sorting and recycling, and food storage products; and home and yard products, such as laundry baskets, waste bins, buckets and tubs, bins, mailboxes, bird-feeding, and baby bathroom products. It also provides kitchen products, including knives and cutting boards, spoons and ladles, turners and tongs, whisks and strainers, non-scratch nylon utensils, graters and cheese slicers, slicers, mashers and presses, bottle and can openers, cutlery trays and drainers, and other utensils, food storage boxes, mixing bowls, measuring tools, baking utensils, cookie cutters, baking pans, and tableware products. In addition, the company offers plant care products comprising pots, saucers, window boxes, watering cans, and sprayers; and products from Bio-based, Recycled, old fishing nets, and mass balance materials. The company markets and sells its products under the SmartStore, GastroMax, Orthex, and Kökskungen brands. Orthex Oyj was founded in 1956 and is based in Espoo, Finland.
