Announcement • Apr 25

Jde Peet’S Launches Coffee Canopy Partnership Global Mapping Initiative

JDE Peet’s (now part of Keurig Dr Pepper) initiated the Coffee Canopy Partnership to advance the identification and remediation of coffee-related deforestation. Developed in collaboration with coffee companies including JDE Peet's, Louis Dreyfus Company, Sucden, Neumann Kaffee Gruppe, Touton, Sucafina, and Tchibo, the Partnership will create the world's first comprehensive, openly-accessible map of global coffee production to identify deforestation risks, support landscape restoration and protect the livelihoods of millions of smallholder farmers. Using Airbus's advanced satellite technology, the Partnership will map coffee farms across coffee-growing landscapes, identify areas of forest loss, and work with governments to restore landscapes and prevent future deforestation. The Partnership initiative launches with an East Africa pilot covering Ethiopia, Tanzania, Kenya, Uganda, Burundi and Rwanda – mapping 1,200,000 square kilometers of coffee landscapes. Building on the pilot's success, the Coffee Canopy Partnership will aim to achieve worldwide coverage of all coffee-growing regions in 2027 through expanded industry and institutional co-investment. The Partnership aims to support coffee-related deforestation remediation efforts over time, subject to the availability of validated data and in collaboration with governments and local communities, with the objective of contributing to landscape restoration and reducing future forest loss. The pilot phase of the initiative is supported by the UK Foreign, Commonwealth & Development Office (FCDO) and endorsed by the UN Food and Agriculture Organization (FAO). Under the EU Deforestation Regulation (EUDR), coffee grown on land classified as forest after December 2020 may not enter EU markets. In this context, the Coffee Canopy Partnership addresses a fundamental challenge within the sector: the historical lack of precise mapping data, which has frequently resulted in coffee farms – specifically shade-grown and agroforestry systems – being misidentified as natural forest. By leveraging sophisticated high-resolution satellite imagery (up to 30cm resolution), combined with artificial intelligence and on-the-ground verification, the Partnership will establish two definitive datasets: A 2020-2021 baseline map showing the true extent of coffee cultivation, correcting widespread misclassifications of coffee agroforestry systems as forest. A 2024-2025 updated map to support the identification of potential new coffee production land and areas where forest change has occurred since 2020. These maps are planned to be integrated into a transparent, openly accessible geospatial platform, designed to enable farmers, governments and the coffee industry to access data that can support sustainability planning and forest protection. The UN Food and Agriculture Organization (FAO) provides methodological guidance and quality assurance protocols and will use the 2020 coffee map to improve global forest mapping by excluding coffee production land under shade or agroforestry systems. The Coffee Canopy Partnership’s East Africa pilot will map coffee production across Ethiopia, Tanzania, Kenya, Uganda, Burundi, and Rwanda – covering 1,200,000 square kilometers. Deliveries will begin in April 2026, with the full pilot dataset completed by June 2026. Specific goals of the Coffee Canopy Partnership include: Enable deforestation remediation: By comparing forest maps with coffee production land data, the project will identify instances of actual coffee-related deforestation and engage with origin countries and communities into their remediation. Provide transparent data: The Coffee Canopy Partnership will give all stakeholders – from smallholder farmers to governments – access to reliable, science-based information for decision-making, helping remediate affected areas and prevent future forest loss. Protect farmer livelihoods: Accurate identification of coffee production land under shade or agroforestry systems will prevent unfair market exclusion. Farmers will gain access to coffee zone maps via an open geospatial platform, allowing them to verify whether their land has been correctly identified as coffee cultivation. Full high-resolution data is available to origin governments at no cost. Support producing countries: Governments in coffee-producing countries will gain a powerful tool for monitoring and enforcement of deforestation-free production, supporting the sustainability of national coffee industries. Reduce climate risk: Reducing coffee-related deforestation can contribute to climate change mitigation by protecting critical carbon sinks and reducing greenhouse gas emissions, safeguarding the future of coffee production.

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