Announcement • Jun 16
Gana Media Group PLC has completed a Follow-on Equity Offering in the amount of £0.75 million. Gana Media Group PLC has completed a Follow-on Equity Offering in the amount of £0.75 million.
Security Name: Ordinary Shares
Security Type: Common Stock
Securities Offered: 375,000,000
Price\Range: £0.002
Security Features: Attached Warrants
Transaction Features: Subsequent Direct Listing Announcement • May 19
Estadio Deportes Launches New Programmatic Advertising Service Gana Media Group plc announced that Estadio Deportes, the Group's Mexican sports media platform, has signed agreements with programmatic advertising partners. The programmatic advertising service is now live on the Estadio Deportes website. The Key Benefits of Programmatic Advertising to Estadio Deportes are: Efficiency and Automation: It automates the ad-buying process, eliminating time-consuming manual negotiations, RFPs, and insertion orders. Campaigns can launch and run across thousands of sites, apps, and channels from a single platform, often in milliseconds. Precision Targeting and Personalisation: Advanced data (demographics, behaviour, location, device, interests, and more) enables highly relevant ad delivery. Scalability and Reach: Campaigns easily scale up or down based on spend and performance. It provides, over time, access to enormous inventory across a number of websites, apps, streaming services, and devices. Cost-Effectiveness and improved ROI: Automation lowers overhead, while real-time bidding and precise targeting minimise wasted impressions. Smaller brands can access premium inventory without big upfront commitments, and data-driven decisions often yield higher returns than traditional media buying. Growing audience value: Particularly relevant ahead of the 2026 FIFA World Cup, where engagement with Mexican football is expected to peak. Estadio Deportes continues its growth as a sports media platform, specialising in Mexican football, development leagues, and all major sporting events and this new service looks to further monetise that growing audience. Announcement • May 08
Gana Media Group plc Announces Launch of Native Android Application Gana Media Group Plc (AIM: Gana) had announced the official launch of its Estadio Gana native mobile application for Android devices, now available for download on the Google Play Store. This strategic release marks a significant milestone in the Company's expansion within the Mexican gaming and sports entertainment market, specifically targeting the region's most dominant mobile platform. This launch forms part of Gana's broader strategy to build a vertically integrated sports media and gaming ecosystem, combining content, distribution, and monetisation within a single platform and now across multiple mediums. The new native app has been engineered to provide a premium, frictionless experience that surpasses traditional mobile web interfaces. By leveraging native architecture, Estadio Gana delivers: - Faster Platforms: Optimized code ensures rapid load times and instantaneous updates for live odds and match data. - Better UX: An intuitive, "mobile-first" navigation system designed for seamless one-handed use and biometric security integration. - Higher Engagement: Push notifications and personalized content streams keep users connected to their favourite sports in real-time, driving increased session frequency. The launch is directly aligned with current market dynamics in Mexico, where Android remains the undisputed leader in mobile technology. By moving to a native app, Estadio Gana significantly increases its Total Addressable Market (TAM) and depth of penetration. Data Breakdown by Source - The primary data for the Mexican Android market as of early 2026 was sourced from Statcounter Global Stats and Counterpoint Research. These industry-standard analytics tools provide real-time tracking of mobile operating system market shares and version distribution. Statcounter Global Stats (Mexico, April 2026) Android Market Share: Confirmed at 69.5%, showing a stable dominance over iOS (30.45%). Total Android User Base: 75 - 77 million Users Primary Demographics: High penetration (74.6%) in the 18-24 age bracket User Base: Data points to approximately 110 million active smartphone/internet users in Mexico. Counterpoint Research & World Bank (April 2026) Addressable Market: Cross-referencing the 69.5% share with the total user base confirms the target audience of roughly 76.4 million Android users. It highlights that the native app isn't just a technical update, but a strategic move to capture the largest and most active segment of the Mexican digital economy. With approximately 77 million potential users currently utilising Android devices in Mexico, this native application allows Estadio Gana to satisfy demand within a younger, tech-savvy demographic that prioritizes speed and high-performance interfaces. The company expects this launch to serve as a primary driver for user acquisition and retention through the remainder of the 2026 fiscal year, capitalising on the high smartphone penetration rate which now reaches 110 million active devices nationwide. It is expected to strengthen Estadio Gana' ability to attract and retain audiences by delivering more engaging and exciting ways for fans to interact and enjoy betting and company continue to look at further ways to expand, excite and engage. Mexico represents a high-growth market for iGaming, supported by strong football engagement, increasing digital adoption and a large, young population. The market is expected to expand significantly in the coming years, driven by increasing online penetration and the upcoming 2026 FIFA World Cup, which Mexico will co-host. Company then look forward to the start of the 2026/207 league seasons across the globe which Estadio Gana is well positioned to use to its advantage. 
