Söder Sportfiske AB sells of sport fishing products in Sweden. The company offers fishing rods and reels; fishing lures, including wobblers, spoon lures, spinners, jerkbaits, rubber rules, and fly fishing; and fishing clothes comprising jackets, trousers, overalls, waders, shoes and boots, sweaters, undergarments, and accessories. It also provides electric motors, and sonar and GPS units, as well as accessories and other products, such as fishing lines, nets, hooks, and small picks, fly tying, tools, boat, accessories, and outdoor products. The company sells its products through e-commerce websites that include Sportfiskeprylar.se, Sportfishtackle.com, Sportfishtackle.de, Sportfishtackle.fi, Sportfishtackle.nl, Sportfishtackle.fr, Sportfishtackle.no, Sportfishtackle.dk, and Fishline.se,; and physical stores. It markets its products under the Söder Tackle, Söder Sportfiske, Eastfield Lures, Vatn, Söder Custom, Troutland, ANGLRS, HQ Flies and Fishline. The company was incorporated in 2004 and is based in Järfälla, Sweden.