PIERCE Share Price Performance

SEK 9.54

0.52 (5.76%)

SEK 17.00

Fair Value

SEK 9.54

0.52 (5.76%)

43.9% undervalued

SEK 17.00

Fair Value

SEK 9.54

SEK 17.00

Mon, 15 Dec 25

Fair ValueSEK 17.00

Share Pricen/a

PIERCE Community Narratives

AnalystConsensusTarget's

Fair Value

Fair Value SEK 17 43.9% undervalued

E Commerce Shift And Pierce 2.0 Transformation Will Strengthen Long Term Earnings Quality

About PIERCE

Founded: 2008
Employees: 280
CEO: Göran Dahlin
WebsiteView website: www.piercegroup.com

Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. The company serves motocross and enduro riders under the 24MX brand; on-road motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand. Pierce Group AB (publ) was founded in 2008 and is headquartered in Stockholm, Sweden.

Recent PIERCE News & Updates

Announcement • Jun 17

Pierce Group Expands Private Brand Offering with Raven Launches Updated Brand and New Product Categories

Pierce Group was expanding its private brand offering through Raven’s launch for this year’s high season. The expansion was part of a major revamp of the Raven brand, including new product categories, for both the Offroad and Onroad segment, updated designs and a broader assortment across apparel and protective gear. The launch was in line with the Company’s strategy to strengthen its own brands and increase the share of sales from private brands. Pierce Group continues to improve its private brand offering by revamping Raven – the Company’s flagship brand within apparel, helmets and protective gear. The initiative is part of Pierce’s broader strategy to drive customer loyalty, assortment differentiation and long-term profitability through a strengthened portfolio of own brands. As part of this strategy, Pierce has focused on consolidating and scaling its core brands while expanding into adjacent categories with attractive growth potential. Historically positioned primarily within Offroad and motocross, Raven has expanded its offering in the motorcycle segment by the introduction of new product lines. The expansion has been driven by increasing customer demand for the Raven offering from Onroad riders across Europe. Additionally, the revamp also includes an update of Raven’s Offroad offering, which addresses previous gaps in Pierce’s private label assortment. Over the past year, Raven has been rebuilt from the ground up. Not as a seasonal refresh, but as a complete rethink of what the brand should become moving forward. Every part of the collection – from materials and fit to protection, styling and rider mobility – has been challenged and refined. The result is a wider and significantly improved offering that addresses the needs of riders, whether Offroad or Onroad. The initiative also includes a design transformation to further enhance Raven’s visual identity, including a new logo. The updated collection introduces a more modern and cohesive design language across both Offroad and Onroad categories. The new Raven assortment is being rolled out across Pierce Group’s platforms during the ongoing riding season.

Recent updates

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Pierce Group AB (publ) Stock Price

PIERCE Share Price Performance

PIERCE Community Narratives

E Commerce Shift And Pierce 2.0 Transformation Will Strengthen Long Term Earnings Quality

E Commerce Shift And Pierce 2.0 Transformation Will Strengthen Long Term Earnings Quality

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E Commerce Shift And Pierce 2.0 Transformation Will Strengthen Long Term Earnings Quality

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Pierce Group AB (publ) Key Details

About PIERCE

Recent PIERCE News & Updates

Pierce Group Expands Private Brand Offering with Raven Launches Updated Brand and New Product Categories

Pierce Group's (STO:PIERCE) Earnings May Just Be The Starting Point

First quarter 2026 earnings: EPS and revenues miss analyst expectations

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