Key Takeaways Product innovation, digital marketing, and new sales channels align Vivara with changing consumer trends, strengthening brand position and driving sustainable revenue growth. Increased in-house production efficiency and cost control measures are set to improve margins, boosting profitability and operational leverage over time.Read more
Vivara Participações S.A. engages in the manufacture and sale of jewelry and other articles in Latin America. The company offers jewelry products, including rings, necklaces, alliances, toys, solitaires, earrings, chains, currents, pendants, and bracelets. It also provides watches; accessories, such as sunglasses, wallets and card holders, passport and watch holders, jewelry box, perfumes, cuff links, keychains, pens, and knives; and gift products comprising giftable kits, quiz, graduation, infantile, mother/grandmother, and customizable products. The company sells its products under the Vivara, Tag Heuer, Victorinox, Movado, Baume and Mercier, Bulova, Akium, Lacoste, Calvin Klein, Hugo Boss, Tommy Hilfiger, Olivia Burton, Festina, Adidas, Life By Vivara, Guess. Nautica, Porsche Design, Montblanc, and Festina brands. It offers its products through stores and kiosks, as well as through e-commerce. Vivara Participações S.A. was founded in 1962 and is headquartered in São Paulo, Brazil.
