1913 Share Price Performance
HK$38.38
-7.92 (-17.11%)
29.3% undervalued intrinsic discount
HK$54.29
Fair Value
Price HK$38.38
AnalystConsensusTarget HK$54.29
andreas_eliades HK$79.71
AnalystHighTarget HK$75.13
Fair ValueHK$54.29
Share Pricen/a
Prada S.p.A. Stock Price
- 4 Narratives written by author
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- 26 Fair Values set on narratives written by author
1913 Community Narratives
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Fair Value HK$54.29 29.3% undervalued intrinsic discount
1913: Rising Creative Director Presence Will Shape Luxury Sector Dynamics Ahead
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Fair Value HK$79.71 51.9% undervalued intrinsic discount
Hot Brands, Strong Results, Stale Share Price: Prada
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Fair Value HK$75.13 48.9% undervalued intrinsic discount
Rising Asia-Pacific Wealth And Digital Trends Will Shape Luxury Retail
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Hot Brands, Strong Results, Stale Share Price: Prada
Prada is one of Italy’s leading luxury groups, best known for its Prada and Miu Miu brands. Miu Miu is ranked #1 globally according to Lyst Index (2Q25), and Prada came #4 , highlighting strong consumer demand despite a softer luxury backdrop.Read more
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AN
HK$79.71
51.9% undervalued intrinsic discount
Fair Value
Revenue
12% p.a.
Profit Margin
20%
Future PE
20x
Price in 2030
HK$141.43
1913: Rising Creative Director Presence Will Shape Luxury Sector Dynamics Ahead
Key Takeaways Expanding product personalization, digital retail, and sustainability initiatives strengthens brand appeal, supports margin growth, and meets evolving consumer and regulatory expectations. Store optimization, vertical integration, and focus on high-margin categories enhance operational efficiency and profitability across global markets.Read more
130
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AN
HK$54.29
29.3% undervalued intrinsic discount
Fair Value
Revenue
8.52% p.a.
Profit Margin
14.02%
Future PE
21.7x
Price in 2029
HK$78.41
Rising Asia-Pacific Wealth And Digital Trends Will Shape Luxury Retail
Key Takeaways Modernized flagship stores and digital initiatives can drive higher sales productivity, targeting affluent, experience-driven consumers and strengthening global revenue growth and margins. Rapid product innovation, robust financial health, and strategic investments position Prada to diversify its portfolio and expand profitably in high-growth luxury markets.Read more
7
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AN
HK$75.13
48.9% undervalued intrinsic discount
Fair Value
Revenue
11.54% p.a.
Profit Margin
13.9%
Future PE
27.64x
Price in 2029
HK$107.61
Heavy Asian Dependence Will Curtail Sales But Prospects Persist
Key Takeaways Heavy reliance on Asia-Pacific and slow digital adaptation expose Prada to volatile demand and risk losing market share if consumer behaviors shift quickly. Rising costs from sustainability, supply chain traceability, and social scrutiny could constrain margins and limit future revenue growth.Read more
18
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AN
HK$40.81
6.0% undervalued intrinsic discount
Fair Value
Revenue
7.41% p.a.
Profit Margin
14.73%
Future PE
15.52x
Price in 2029
HK$57.46
Trending Discussion
Recently Updated Narratives
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Hot Brands, Strong Results, Stale Share Price: Prada
Fair Value: HK$79.71 51.9% undervalued intrinsic discount
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1913: 2026 Dividend Catalyst Will Reward Patience After Tough 2025
Fair Value: HK$54.29 29.3% undervalued intrinsic discount
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1913: Brand Elevation And Direct Channels Will Underpin 2026 Luxury Recovery Potential
Fair Value: HK$75.13 48.9% undervalued intrinsic discount
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Snowflake Analysis
Prada S.p.A. Key Details
Last Reported Earnings
Dec 31, 2025
Next Reporting Earnings
Jul 30, 2026
- 0.33
- 80.32%
- 14.90%
- 36.9%
About 1913
- Founded
- 1913
- Employees
- 17901
- CEO
- WebsiteView website
Prada S.p.A. produces and distributes leather goods, footwear, and ready-to-wear products worldwide. The company offers its products under the Prada, Miu Miu, Church’s, Car Shoe, and Versace brands. It also operates in food sector under the Marchesi 1824 brand; sailing races business under Luna Rossa brand name; eyewear and fragrances sector under licensing agreements. The company sells its products through a network of owned operated stores, e-commerce channels, department stores, independent retailers, and e-tailers. The company was founded in 1913 and is headquartered in Milan, Italy. Prada S.p.A. operates as a subsidiary of Prada Holding S.p.A.
