Sonae is trying to turn a traditional retail group into a more digital, data-driven business, helped by recent deals in pet care and beauty and a growing push into online and in-store shopping together. The upside comes from smoother integration and stronger demand in its home markets, but slower foot traffic, rising costs, and fierce online competition could derail the story.Read more

€2.15

12.3% undervalued

AnalystHighTarget's

Fair Value

Revenue

6.1% p.a.

Profit Margin

3.08%

Future PE

12.8x

Price in 2029

€2.79

Sonae SGPS

Digitalization And International Expansion Will Unlock New Opportunities

Key Takeaways Strong digitalization, e-commerce focus, and expansion into new segments and regions position the company for sustainable revenue and market share growth. Operational efficiency, asset rotation, and heightened ESG emphasis are driving improved margins, returns, and long-term shareholder value.Read more

€1.74

8.1% overvalued

AnalystConsensusTarget's

Fair Value

Revenue

4.62% p.a.

Profit Margin

2.65%

Future PE

12.74x

Price in 2029

€2.26

Sonae SGPS

Amazon Pressure And Iberian Risks Will Compress Margins

Key Takeaways Intensifying competition from global e-commerce and demographic headwinds threaten Sonae's revenue growth and margin improvement in its core European markets. Rising regulatory, supply chain, and inflationary costs will pressure profits as continued Iberian reliance limits meaningful risk diversification and new earnings streams.Read more

€1.2

57.2% overvalued

AnalystLowTarget's

Fair Value

Revenue

1.56% p.a.

Profit Margin

2.35%

Future PE

11.55x

Price in 2028

€1.59

Trending Discussion

Snowflake Analysis

Established dividend payer and fair value.

0 Risks

4 Rewards

View Full Analysis

Sonae, SGPS, S.A. Key Details

Last Reported Earnings

Dec 31, 2025

Next Reporting Earnings

Jul 29, 2026

: 0.10
: 24.84%
: 1.74%
: 52.5%

View Full Analysis

About SON

Founded: 1959
Employees: 44656
CEO: Maria Claudia de Azevedo
WebsiteView website: www.sonae.pt

Sonae, SGPS, S.A. operates a portfolio of businesses in retail, real estate, telecommunications, technology, and financial services in Portugal and internationally. The company operates through six segments: MC, Worten, Musti, Sierra, Bright Pixel, and NOS. It is involved in retailing in the food sector through a network of stores, such as Continente Modelo and Continente Bom Dia supermarkets, Continente hypermarkets, and Meu Super, a franchised supermarket; health and wellness markets under the Wells, Arenal, Druni, and other retail banners; bookshops and stationery under the Note! brand; and cafeterias and restaurants under the Bagga brand. The company also offers electronics and appliances through digital channels and physical stores; a range of services under the Worten Resolve and iServices brands; retail products and services for pets under the Musti ja Miri, Arken Zoo, Musti, Pet City, and ZU brands; telecommunication services, including Pay TV, broadband services, and cinema film exhibition and distribution; wellbeing solutions; financial solutions; and jeanswear, clothing, and accessories. In addition, it operates in the real estate sector; and invests in the retail technology, digital infrastructure, and cybersecurity. The company was founded in 1959 and is headquartered in Cidade da Maia, Portugal. Sonae, SGPS, S.A. operates as a subsidiary of Efanor Investimentos SGPS, S.E.