Silver Bullet Data Services Group PLC, together with its subsidiaries, provides data and digital transformation services and tools for marketing and advertising purposes in the United Kingdom, rest of Europe, the United States, and internationally. The company operates through two segments: Customer Experience (CX) Services and 4D Platform. It offers strategic consultancy and managed, analysis, technical implementation, and integration services; data activation, including customer journey orchestration, marketing automation delivery, AI insights activation, contextual intelligence and data enrichment, social insights and intelligence, insights and optimization tools, and case design and execution services; data intelligence, gap analysis, first-party data strategy design, and roadmap design; data driven insights and analysis, bespoke insight dashboards, investment ROI modelling, and campaign reporting; Silverbullet Cloud, a portfolio of data tools and platforms that allows brands to personalize the customer journey; 4D, a privacy-first contextual targeting, insights, and optimization platform; and data enrichment and AI measurement solutions. The company was formerly known as Silver Bullet Data Services Group Limited and changed its name to Silver Bullet Data Services Group PLC in June 2021. Silver Bullet Data Services Group PLC was incorporated in 2013 and is headquartered in London, the United Kingdom.
