Announcement • Feb 12
Pri0r1ty Intelligence Group plc Launches Next-Generation Ai Voice Agent to Drive Scalable Customer Engagement Pri0r1ty Intelligence Group PLC announced the launch of Vox, its AI-powered voice agent for inbound and outbound customer calls, alongside a new client contract with The Property Buying Company, to utilise Vox's AI software to improve customer service experiences. Vox is an advanced AI-powered voice agent designed to handle both inbound and outbound customer interactions using cloud telephony infrastructure and low-latency voice technology. The system has been engineered to deliver human-like conversations at scale, enabling businesses to optimise sales lead generation funnels, improve customer service experiences, and reduce operational costs. Vox connects directly to existing business platforms, allowing access to live data, real-time updates to CRMs, and the automatic triggering of workflows, ensuring a fully integrated and efficient customer engagement process. This functionality is particularly useful for sports, music and cultural organizations to help streamline and optimise their ticketing workflows. In conjunction with the product launch, the Company has secured a new client contract with The property Buying Company, a leading UK cash buyer of property, to deploy two Vox licences to support outbound sales activity. Vox is expected to generate approximately 10,000 outbound sales calls within the first month of operation, demonstrating the product's ability to operate at scale while maintaining conversational quality. As the newest addition to the Company's core product suite, Vox reinforces Pri0r1ty's focus on supporting SMEs drive growth through scalable, data driven, and cost-efficient solutions. Launch of Vox and Live Demonstration Vox is being rolled out immediately to users. The Company will provide a live demonstration of Vox at the European Tour Destinations Annual Conference, a growing network of world-class golf venues spanning Europe, the Middle East, Asia and Africa. Its launch marks a significant milestone in Pri0r1ty's product roadmap and commercial strategy, and early adoption by The Property Buying Company confirms both the market appetite for AI voice solutions and the potential to expand revenue base with a growing list of customers across high-volume call sectors. Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to streamline operations. Pri0r1ty also offers AI consultancy services. Metr1c - a brand partnerships and growth solutions business for the entertainment sector which uses AI and data to grow revenues and engagement with fans. Metr1c's customers have included The Brits and Sony, Celtic FC, Scottish Golf and Favela Cerveja. Announcement • Oct 30
Pri0r1ty Intelligence Group PLC Provides Revenue Guidance for the year ended 30 September 2025 Pri0r1ty Intelligence Group PLC provided revenue guidance for the year ended 30 September 2025. For the year, the Group expected to report revenue of over £0.5 million as it continues its product roll out of operational and AI data solutions for SMEs. Announcement • Sep 24
Pri0r1ty Intelligence Group PLC Announces Chief Executive Officer Changes Pri0r1ty Intelligence Group PLC announce the appointment of Rory Maxwell as Chief Executive Officer. Rory was appointed as an executive director of the Company on 3 July 2025, following Pri0r1ty's acquisition of Halfspace Limited ("Halfspace"), a London-based sports data and marketing business which he co-founded. Rory's career encompasses international marketing roles with IMG Media, agency giant WPP (with global roles at MediaCom and GroupM), and Oakwell Sports Advisory. He has worked in a commercial capacity across many premium top tier international sports rights holders, and with some of the largest brands, advertisers, and digital media companies on an international basis. Rory established Halfspace with his co-founders Sanjit Atwal and Stephen Schindler in 2018 and, as CEO, has led its growth to become an award-winning data technology and marketing services business consistently growing revenues and delivering groundbreaking data driven solutions for clients including many of the largest sports rights holders, digital media and scale-up technology businesses in the UK and globally. Rory succeeds James Sheehan, who has stepped down as Chief Executive Officer and as a director of the Company at the same time. 
