adidas is seeing stronger demand for its performance and everyday sport styles, helped by growing direct online and store sales that can lift profits and tighten its grip on the brand. But new trade costs, tougher competition, and fast-changing fashion trends could squeeze profits if the company can’t keep products fresh and prices steady.Read more
Catalysts About adidas adidas designs, manufactures, and sells athletic and lifestyle footwear, apparel, and accessories across global sports and fashion markets. What are the underlying business or industry changes driving this perspective?Read more
Catalysts About adidas adidas designs, manufactures and markets athletic and lifestyle footwear, apparel and accessories across global sports and fashion categories. What are the underlying business or industry changes driving this perspective?Read more
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.
