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Profoto Holding AB (publ) Stock Price

OM:PRFO Community·SEK 722.0m Market Cap
  • 4 Narratives written by author
  • 0 Comments on narratives written by author
  • 12 Fair Values set on narratives written by author

PRFO Share Price Performance

SEK 18.05
-37.15 (-67.30%)
67.5% undervalued intrinsic discount
SEK 55.46
Fair Value
SEK 18.05
-37.15 (-67.30%)
67.5% undervalued intrinsic discount
SEK 55.46
Fair Value
Price SEK 18.05
Mandelman SEK 55.46
AnalystHighTarget SEK 43.00
AnalystLowTarget SEK 30.00

PRFO Community Narratives

Mandelman·Updated
Fair Value SEK 55.46 67.5% undervalued intrinsic discount

Profoto Holding to Launch New Products and Aim for Growth in Lighting and Imaging, but will growth come?

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AnalystHighTarget·Updated
Fair Value SEK 43 58.0% undervalued intrinsic discount

Digital Content Growth Will Drive Demand For Advanced Lighting

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AnalystLowTarget·Updated
Fair Value SEK 30 39.8% undervalued intrinsic discount

Shifting Imaging Trends Will Erode Demand Yet Yield Cautious Hope

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Recent PRFO News & Updates

There Is A Reason Profoto Holding AB (publ)'s (STO:PRFO) Price Is Undemanding

Sep 25
There Is A Reason Profoto Holding AB (publ)'s (STO:PRFO) Price Is Undemanding

It Looks Like Profoto Holding AB (publ)'s (STO:PRFO) CEO May Expect Their Salary To Be Put Under The Microscope

May 01
It Looks Like Profoto Holding AB (publ)'s (STO:PRFO) CEO May Expect Their Salary To Be Put Under The Microscope

The Market Doesn't Like What It Sees From Profoto Holding AB (publ)'s (STO:PRFO) Earnings Yet As Shares Tumble 32%

Apr 29
The Market Doesn't Like What It Sees From Profoto Holding AB (publ)'s (STO:PRFO) Earnings Yet As Shares Tumble 32%

Profoto Holding AB (publ) Key Details

SEK 700.0m

Revenue

SEK 115.0m

Cost of Revenue

SEK 585.0m

Gross Profit

SEK 496.0m

Other Expenses

SEK 89.0m

Earnings

Last Reported Earnings
Jun 30, 2025
Next Reporting Earnings
Oct 23, 2025
Earnings per share (EPS)
2.23
Gross Margin
83.57%
Net Profit Margin
12.71%
Debt/Equity Ratio
58.7%

Profoto Holding AB (publ) Competitors

 
 
 
 
 
 
 
 
 
 
 
 

Snowflake Analysis

Undervalued with high growth potential.

2 Risks
3 Rewards

About PRFO

Founded
1968
Employees
148
CEO
Anders Hedebark
WebsiteView website
www.profoto.com

Profoto Holding AB (publ) provides lighting equipment for professional photographers, cinematographers, and studios in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and for smart phones; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools. It also provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and studio solutions, including automated studio, creative automation, and light shaping studio solutions, as well as mannequins. The company offers its products through dealers, rental companies, and online. Profoto Holding AB (publ) was founded in 1968 and is headquartered in Sundbyberg, Sweden.

Market Insight

Rare earths may be a sliver of the global metals market, but they punch far above their weight. These obscure elements are the invisible wiring of modern life.
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Swedish Market Performance

  • 7 Days: 2.7%
  • 3 Months: 3.5%
  • 1 Year: -1.2%
  • Year to Date: 3.1%
The market is up 2.7% over the last week, with the Industrials sector leading the way, up 3.2%. In the last 12 months, the market has been flat. Earnings are forecast to grow by 16% annually. Market details ›