BHG Share Price Performance
SEK 31.18
11.96 (62.23%)
10.9% undervalued intrinsic discount
SEK 35.00
Fair Value
Price SEK 31.18
AnalystConsensusTarget SEK 35.00
Fair ValueSEK 35.00
Share Pricen/a
BHG Group AB (publ) Stock Price
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BHG Community Narratives
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Fair Value SEK 35 10.9% undervalued intrinsic discount
Online Migration And Automation Will Support Long-Term Margin Expansion And Earnings Recovery
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Online Migration And Automation Will Support Long-Term Margin Expansion And Earnings Recovery
Catalysts About BHG Group BHG Group is a Northern European online retailer focused on home improvement, premium living and related home categories. What are the underlying business or industry changes driving this perspective?Read more
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SEK 35
10.9% undervalued intrinsic discount
AnalystConsensusTarget's Fair Value
Revenue
6.59% p.a.
Profit Margin
4.51%
Future PE
13.67x
Price in 2028
SEK 43.47
Trending Discussion
Recently Updated Narratives
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Online Migration And Automation Will Support Long-Term Margin Expansion And Earnings Recovery
Fair Value: SEK 35 10.9% undervalued intrinsic discount
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Snowflake Analysis
BHG Group AB (publ) Key Details
Last Reported Earnings
Sep 30, 2025
Next Reporting Earnings
Jan 27, 2026
- -1.88
- 16.64%
- -3.23%
- 31.0%
About BHG
- Founded
- 2006
- Employees
- 1468
- CEO
- WebsiteView website
BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation products. Its Value Home segment offers furniture and leisure products. The Premium Living segment provides furniture, home furnishing, and interior design products. It sells its products under the Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Hafa, Hylte Jakt & Trädgård, Trademax, Chilli, Furniture 1, Furniturebox, Outlet1, Arc E-Commerce, Trendrum, Hemfint, Nordic Nest, Svenssons, Sleepo, KitchenTime, and Svenssons i Lammhult brands through e-commerce platforms and showrooms. The company was formerly known as Bygghemma Group First AB (publ) and changed its name to BHG Group AB (publ) in May 2020. BHG Group AB (publ) was founded in 2006 and is headquartered in Malmö, Sweden.
