Fluent is betting on a fast-growing kind of digital advertising that ties ads closer to shopping, using partnerships and its own customer data to win bigger brands and keep them coming back even as privacy rules tighten. The catch is that its older business is shrinking and the new approach is still proving itself, so the path to steadier profits depends on execution in a crowded market.Read more
Catalysts About Fluent Fluent operates a commerce media platform that connects retailers and advertisers to consumers at key moments in the shopping journey. What are the underlying business or industry changes driving this perspective?Read more
Catalysts About Fluent Fluent operates a performance based commerce media platform that connects brands, retailers and advertisers with transacting consumers across owned marketplaces and partner environments. What are the underlying business or industry changes driving this perspective?Read more
Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It also provides performance campaigns, such as a trial subscription of a good or service, the submission of a registration form, and the installation of a mobile app; consumer data directly via direct mail, email, telephone, messaging, and other channels; programmatic data offerings; call solutions marketplace; and social media campaigns through Adparlor. It serves consumer brands; direct marketers; and agencies across a wide range of industries, such as media and entertainment, financial products and services, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.
