Business model Etsy is a US e-commerce website and online marketplace for buying and selling handmade products founded in 2005. Revenue comes mainly from services, subscriptions and fees.
Key Takeaways Investment in AI personalization and mobile app engagement is expected to drive higher buyer retention, increased loyalty, and improved revenue margins over time. Differentiation through unique, creator-driven products and social commerce aligns Etsy with shifting consumer preferences, enhancing long-term growth prospects and platform stickiness.
Key Takeaways AI-driven personalization and app improvements could significantly boost user engagement, conversion rates, and lifetime value, accelerating revenue and margin expansion. Unique brand positioning and integration with AI platforms position Etsy to capture robust demand from ethical shoppers and new buyer cohorts, sustaining long-term growth.
Etsy, Inc., together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers worldwide. The company operates through three segments: Etsy, Reverb, and Depop. It primarily operates Etsy marketplace that connects artisans and entrepreneurs with various consumers. The company also offers Reverb, a musical instrument marketplace; and Depop, a fashion resale marketplace. In addition, it provides marketplace activities, including transaction offsite advertising, payments processing, and listing fees, as well as from optional seller services, which include on-site advertising and shipping labels. Further, the company offers Etsy Search Visibility Page that is designed to give sellers more agency and control over their businesses; Etsy Purchase Protection program that is designed to help buyers; and Etsy Share & Save program for sellers to save on Etsy fees for sales that drive to their Etsy shop from their own channels, as well as educational resources. The company was formerly known as Indieco, Inc changed its name to Etsy, Inc. in June 2006. Etsy, Inc. was founded in 2005 and is headquartered in Brooklyn, New York.
