Aankondiging • Jun 13
Tonies SE and Hasbro Launch Three Classic Hasbro Games as Immersive Audio-First Experiences for Toniebox 2 Tonies SE and Hasbro announced the launch of three classic Hasbro games, reimagined as immersive, audio-first experiences for the Toniebox 2. Developed for Tonieplay, tonies' interactive gaming platform, the new titles transform beloved board games into screen-free, story-driven adventures. The games are designed to ensure they stay true to the spirit of the originals while introducing new mechanics and functionality, fast gameplay, and rich interactivity. Each title has been rebuilt to unlock new ways to play: Tonieplay MONOPOLY Real Estate Rush (7+): A fast-paced, decision-driven experience where players build, trade, and strategize in real time, designed to keep kids engaged without waiting turns. Tonieplay GUESS WHO? Monster Mysteries (5+): A playful guessing game that sharpens listening skills and deduction, bringing characters to life through sound, clues, and personality. Tonieplay THE GAME OF LIFE (5+): A branching, narrative-driven journey where players make choices that shape their path, encouraging independence, creativity, and replayability. Built exclusively for Toniebox 2, Tonieplay represents a new category of play that combines the joy of gaming with the developmental benefits of screen-free interaction. Each experience is designed to encourage independent thinking and decision-making, support creativity and imagination, and enable flexible play, whether kids are playing independently or with others. Whether played solo or together, each game blends strategy, storytelling, and interactive prompts to create a refreshed, dynamic version of the originals. The Tonieplay Hasbro Games collection will debut in Summer 2026 with a phased global rollout, beginning with a U.S. pre-order. Following an initial on-shelf launch in July, the collection will expand across key global markets throughout August, building to a broad international release. Additional retail launches and expansions will follow into the fall, extending the collaboration's reach across tonies' core regions. Aankondiging • Jun 04
Hasbro Launches Sixth Wall Ai Studio and Introduces Behavioral Licensing for Ai Character Experiences Hasbro launched Sixth Wall, a new AI studio dedicated to bringing iconic characters into the AI era. The company announced a strategic partnership with ElevenLabs and introduced Behavioral Licensing, a new category of character licensing designed for dynamic interactions. Sixth Wall is introducing Behavioral Licensing, a new category of IP licensing focused on how characters think, speak, and interact in dynamic experiences - not just how they appear in traditional media. Behavioral Licensing is powered by CharacterOS, Sixth Wall's proprietary system for preserving a character's personality, canon, voice, and safety guardrails across interactive experiences. Each Sixth Wall character is built using authorized source material and powerful human voice performances. The studio has established a talent participation model that compensates performers and uses only authorized recordings. Sixth Wall also announced a strategic partnership with ElevenLabs, the leading AI audio company, to bring select Hasbro characters to the company's rapidly growing Iconic Marketplace. Twelve iconic Hasbro characters, including Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head, and the cast of Clue - all powered by distinguished voice actors - will be available to request at launch, with more following later this year. Sixth Wall's initial focus is on 13+ experiences and enterprise use cases. The company is not currently developing AI products targeted at young children and is actively contributing to broader industry discussions around safety standards and voluntary guardrails for AI-enabled play experiences. Sixth Wall is now accepting requests for authorized character access through the ElevenLabs Iconic Marketplace and through sixthwallstudio.com. Partners will be considered for time-bound Behavioral Licensing pilots across a range of use cases, including: Interactive storytelling experiences, Conversational games and digital companions, Connected physical products and robotics, AI-powered brand ambassadors, Location-based entertainment experiences, Dynamic customer engagement agents. Additional characters, products, and pilot experiences will be announced later this year. Aankondiging • May 13
Hasbro, Inc. announced delayed 10-Q filing On 05/11/2026, Hasbro, Inc. announced that they will be unable to file their next 10-Q by the deadline required by the SEC. Board Change • Apr 23
High number of new directors There are 5 new directors who have joined the board in the last 3 years. Independent Director Doug Bowser was the last director to join the board, commencing their role in 2026. The company’s lack of board continuity is considered a risk according to the Simply Wall St Risk Model. Aankondiging • Apr 21
Hasbro, Inc., Annual General Meeting, Jun 11, 2026 Hasbro, Inc., Annual General Meeting, Jun 11, 2026. New Risk • Feb 18
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of Italian stocks, typically moving 6.4% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Minor Risks High level of debt (421% net debt to equity). Paying a dividend despite being loss-making. Share price has been volatile over the past 3 months (6.4% average weekly change). Significant insider selling over the past 3 months (€2.0m sold). Recent Insider Transactions • Feb 16
CFO & COO recently sold €1.1m worth of stock On the 12th of February, Gina Goetter sold around 12k shares on-market at roughly €87.18 per share. This transaction amounted to 15% of their direct individual holding at the time of the trade. This was the largest sale by an insider in the last 3 months. This was Gina's only on-market trade for the last 12 months. Aankondiging • Feb 14
Hasbro Is 'Inspiring a Lifetime of Play' at 2026 Toy Fair®? with Premier Collaborations, Entertainment Announces and New Products Hasbro returns to the North American International Toy Fair®? at the Javits Convention Center in New York (February 14-17, 2026) with a dynamicslate of product reveals and franchise milestones that blend pop culture with play. Throughout the weekend, Hasbro will welcome fans and partners at Booth #403 to experience the latest across its iconic brands. This year's show highlights meaningful new storytelling across Hasbro's portfolio--including the first-ever PEPPA PIG toy featuring George with his hearing aid--alongside the most ruthless version of MONOPOLY yet with MONOPOLY Deal No Mercy. Adding to the buzz are a brand-new FURBY called FURBY Vibes, adorable BABY ALIVE co-brand with Burt's Bees, the nostalgic return of CROSSFIRE, cutting-edge innovations for action favorites BEYBLADE X, NERF and TRANSFORMERS, a deliciously creative new PLAY-DOH campaign and fresh entertainment-inspired offerings from powerhouse Disney Consumer Products brands Marvel andStar Wars™?. Across every category, Hasbro is "Inspiring a Lifetime of Play" with products and experiences that spark imagination, creativity, learning, excitement and self-expression. During the session, Boyd will share insights into Hasbro's licensing strategy and key focus areas for the future. To kick off Day 1 of Toy Fair, Hasbro announces the following major brand moments and product launches debuting this year. Hasbro x Harry Potter: Hasbro announced a multi-year licensing partnership starting in 2027 with Warner Bros. Product Reveals BABY ALIVE: BABY ALIVE expands its nurturing play lineup with new bedtime-inspired dolls designed for comfort, connection and early caregiving. Anchored by a new co-brand with B Kurt's Bees Baby, the collection introduces soft, snuggly dolls with cozy sleepwear and soothing accessories. BEYBLADE X: Hasbro raises the stakes with the BEYBLADE X sneak Attack Battle Set, featuring an all-newadium with a pop-up rail and X-Celerator Rail that can dramatically change battles with high-speed Xtreme Dash action and explosive collisions. The lineup also introduces the BEYBLADE X Clip & Rip Launcher Set, designed for on-the-go play with a belt- and backpack-ready clip and built-in ripcord storage. Both sets launch in July 2026, giving Bladers new ways to battle anytime, anywhere. Stay tuned for more epic bursts and battles later this year. The upcoming Universes Beyond set launches globally on March 6 and brings decades of Turtle Power to Magic with the famous heroes along with their infamous foes and friends. Fans can swing into action with the new "Rescue-Webs" themed product line from season five of Spidey and his Amazing Friends that features the Rescue Webs Web-Quarters playset, and enjoy other exciting toys inspired by the new Iron Man "Giant-Sized Armor" storyline featured in upcoming episodes later this year. Unlike in the classic MONOPOLY Deal game, a set can be stolen instantly, Action cards can be used to charge double rent and force someone to hand over their Bank, and when a player can't pay an opponent, they must fork over a debt chip and pay them back with one of their cards. Reel Ops delivers eye-catching designs, customizable attachments, and standout performance at every price point, available at most major retailers this July 2026. PEPPA PIG: PEPPA PEPPA PIG introduces a meaningful new story in Season 11 as George, Peppa's little brother, is revealed to be moderately deaf. Reported Earnings • Feb 11
Full year 2025 earnings released: US$2.30 loss per share (vs US$2.77 profit in FY 2024) Full year 2025 results: US$2.30 loss per share (down from US$2.77 profit in FY 2024). Revenue: US$4.70b (up 14% from FY 2024). Net loss: US$322.4m (down 184% from profit in FY 2024). Revenue is forecast to grow 3.9% p.a. on average during the next 3 years, compared to a 5.6% growth forecast for the Leisure industry in Italy. Over the last 3 years on average, earnings per share has fallen by 1% per year but the company’s share price has increased by 18% per year, which means it is well ahead of earnings. Aankondiging • Feb 03
Kayou Launches Fan-Fueled "Chase the Magic" Sweepstakes and MY LITTLE Pony Friendship Eternal Cards: Moon Edition 2 Trading Cards in collaboration with Hasbro Kayou in collaboration with Hasbro has introduced the MY LITTLE PONYFriendship Eternal Cards - Moon Edition 2 in the U.S. The release kicks off the "Chase the Magic" Sweepstakes, offering fans a once-in-a-lifetime opportunity to collaborate on a brand-new pony character with acclaimed MY LITTLE PONY comic artist Andy Price. Following the 15th anniversary of the MY LITTLE Pony: Friendship is Magic animated series in 2025, this new launch invites fans to experience a radiant and festive new chapter of friendship, adventure, and collectability. Complete with exclusive cards, stunning artistry, and interactive fan experiences, Kayou continues to bridge art, storytelling, and fandom for the superfan. The rarest Shining Celebration - Zenith Rare card shows the Mane 6 in a dazzling commemorative scene filled with music, sparkle and joyful party details. Collectors can also chase the Crystal Fantasy - Secret Rare (SC) cards that combine the ponies with sparkling gemstones, as well as the Shimmering Goldflow - Super Golden Rare (SGR) cards that show what each pony wore to Equestria's Grand Galloping Gala. Fans can collect 189 cards across 10 rarity levels, including a U.S. exclusive PR card that recreates the giant art painted live at New York Comic Con by Andy Price. Plus, 20 autographed cards signed by Andy are randomly inserted into boxes for lucky fans to chase. The cards are available now at major retailers including Amazon, Target, GameStop, Best Buy, and Barnes & Noble as well as the livestream commerce company Crossing. To celebrate the launch, Kayou is introducing the "Chase the Magic' Sweepstakes, giving MY LITTLE PONY enthusiasts an unprecedented creative experience. The first 30 lucky fans who pull and verify a Shining Celebration - Zenith Rare (ZR) card will qualify for a grand prize draw. They will also have the opportunity to receive a free PSA grading by Kayou for their ZR card, creating an elevated experience for true collectors. To enter and verify, visit the official sweepstakes page on kayou official.com to upload photos of the card. Entrants will also ship the card for physical card verification. One grand-prize winner will collaborate with MY LITTLE Pony comic artist Andy Price to design a brand-newony character inspired by themselves. This special character will appear in the future edition of Kayou's MY LITTLE PONY products. Once the new pony character is completed later this year, the winner will also be gifted an oversized version of the Kayou card with the newly created artwork. The official entry period of the "Chase the Magic") Sweepstakes is February 1, 2026 at 12 AM EST through May 31, 2026. Sweepstakes is open only to residents of the United States who purchased the U.S. version of the cards. Board Change • Feb 01
High number of new directors There are 5 new directors who have joined the board in the last 3 years. Director Doug Bowser was the last director to join the board, commencing their role in 2026. The company’s lack of board continuity is considered a risk according to the Simply Wall St Risk Model. Aankondiging • Jan 21
Hasbro, Inc. to Report Q4, 2025 Results on Feb 10, 2026 Hasbro, Inc. announced that they will report Q4, 2025 results Pre-Market on Feb 10, 2026 Aankondiging • Jan 20
Hasbro, Inc. Announces Board Appointments, Effective January 19, 2026 Hasbro, Inc. announced that effective January 19, 2026 Doug Bowser, retired President and Chief Operating Officer of Nintendo of America Inc., and Carla Vernón, Chief Executive Officer of The Honest Company, Inc. have been appointed to Hasbro's Board of Directors. Doug Bowser served in various leadership roles for Nintendo of America Inc. (NOA) for over a decade, including as President and Chief Operating Officer from April 2019 until his recent retirement. Bowser led the company during a period of historic growth, in large part fueled by the strong performance of the Nintendo Switch, one of the best-selling video game platforms of all time. He also oversaw the launch of the Nintendo Switch 2 in the Americas, which went on to be the best-selling video game of all time in its initial sales period. During his tenure, with Nintendo, the company also expanded its licensed merchandise business, highlighted by the opening of the Nintendo SAN FRANCISCO flagship store, which at the time was only the fifth Nintendo store globally, and further broadened its video game footprint in Latin America, including re-entering the Brazilian market. He also served as an Executive Officer of Nintendo Co. Ltd. (NCL), Kyoto Japan, collaborating closely with NCL and Nintendo of Europe executives to align on worldwide initiatives. Prior to Nintendo, Bowser spent eight years at Electronic Arts, most recently as Vice President of Global Business Planning, and 23 years at Procter & Gamble in various sales leadership roles. Carla Vernón has served as Chief Executive Officer of The Honest Company since January 2023. During her tenure as CEO, Carla has led a strategic and financial transformation that has strengthened operational discipline, improved profitability and positioned Honest for long-term, sustainable growth. Prior to joining Honest, Carla was Vice President of Consumables Categories at Amazon where she had P&L, Supply Chain and Technology responsibility for Everyday Essentials categories across Amazon.com. Before joining Amazon, Carla was a Corporate Office and Operating Unit President at General Mills where she was recognized for her business transformation, brand building and growth of iconic brands including Cheerios, Annie’s, Nature Valley, and Larabar. Aankondiging • Oct 10
Kayou and Hasbro Introduces MY LITTLE PONY Trading Card Game at New York Comic Con Kayou, in collaboration with Hasbro, a leading games, IP and toy company, will introduce its beloved MY LITTLE PONYCard Game - Friendships Beginto superfans at New York Comic Con today at the Jacob K. Javits Convention Center, Kayou booth #1217. Now through Sunday, October 12, U.S. fans will have their first opportunity to get up close and hands-on with the trading card game (TCG) that has already captured hearts overseas, an exclusive preview before the game's official retail launch in early 2026. At the Kayou booth, fans will be able to admire an exquisite wall of MY LITTLE PONY trading card artwork, learn the rules and gameplay mechanics directly from the Kayou team, and participate in onsite activities to win free card packs. Co-developed by Kayou and Hasbro, MY LITTLE PONYCard Game - Friendships Begin combines the beloved storytelling of the MY LITTLE PONY Friendship is Magic animated series with innovative gameplay. The game is designed to engage both TCG enthusiasts and MY LITTLE PONY fans of all ages, age 6 and up, who value strategy, creativity and friendship – it's quick to learn and only takes 20-30 minutes to play. First launched in China in April 2025, the game features brand-new illustrations created by official MY LITTLE PONY artists and internationally renowned creators. Since its debut, the game has built strong momentum as it prepares to expand into the U.S. Fans can choose from six collectible starter decks featuring each of the Mane 6 – Twilight Sparkle, Rainbow Dash, Pinkie Pie, Rarity, Applejack and Fluttershy – and step into the magical world of Equestria as their favorite Main Character Cards. Aankondiging • Oct 07
Gameberry Labs Collaborates with Hasbro to Launch First-Ever Stand-Alone Mobile App for the Iconic Board Game SORRY Gameberry Labs has collaborated with Hasbro to launch SORRY! worldwide - the first-ever stand-alone mobile app for the beloved and iconic board game SORRY! World is a free-to-play experience that reimagines the classic board game on mobile through a vibrant, immersive world - bringing even more fun to longtime fans and welcoming a new generation of players to the SORRY! community. Cherished by millions, SORRY! has represented playful rivalry, family bonding, and sweet redemption for almost a century. SORRY! World adds lively animations and fast-paced matches that add an extra layer of energetic and social gameplay. Players can choose quirky characters, build towns, climb ranks, block rivals, and compete in league play - bringing additional layers of progression and strategy to this timeless favorite. The launch of SORRY! World marks a new milestone in the evolution of both Gameberry Labs and the SORRY! franchise - merging the beloved game with technology, allowing people to come together through shared play, no matter where they are. The future of mobile board games is fun, fast, and fiercely social, and SORRY! World will be leading the way. Aankondiging • Oct 03
Hasbro, Inc. to Report Q3, 2025 Results on Oct 23, 2025 Hasbro, Inc. announced that they will report Q3, 2025 results at 9:30 AM, US Eastern Standard Time on Oct 23, 2025 Aankondiging • Sep 09
Hasbro, Inc. Announces Relocation of its Rhode Island Operations Hasbro, Inc. announced it will relocate its Rhode Island operations to 400 Summer Street in Boston’s Seaport District. This new location will be the primary headquarters for Hasbro’s toys, board games, and licensing businesses, and a majority of its corporate services. This strategic move positions the company to accelerate innovation, attract top talent, and drive long-term growth in line with Hasbro’s Playing to Win strategy which emphasizes play-driven engagement and collaboration with partners. The 400 Summer Street facility, developed and owned by was Development, will house teams that power some of the world’s most iconic brands, occupying seven floors across 265,000 square feet. The new space will be home to at least 700 full-time employees expected to transition from Rhode Island to Boston by the end of 2026. While Hasbro is establishing a new home in Boston, the company’s ties to Rhode Island remain strong. In addition to its new East Coast facility, on the West Coast, Hasbro’s Renton, WA office serves as the headquarters for the Gaming and Digital businesses. This Seattle-based hub is already home to legendary franchises like Magic: The Gathering and Dungeons & Dragons, as well as Hasbro’s expanding digital gaming and technology operations. The office, located in the scenic Southport area on Lake Washington, is currently home to more than 500 employees and growing. Hasbro currently occupies 111,000 square feet across three floors. Hasbro is building a structure that strengthens speed, agility, and innovation. Boston and Seattle are two of the nation’s leading innovation and tech centers, serving as talent magnets that will help Hasbro harness the full power of the company’s portfolio and unlock growth in both physical and digital play. With locations anchoring the East and West Coasts of the U.S., Hasbro is reinforcing its position as a global company with a footprint to match. Beyond Boston and Renton, Hasbro operates campuses and manufacturing sites across the broader U.S., as well as major offices in Hong Kong, London, Mexico City, and Montreal. Each plays a critical role in the company’s creative pipeline, digital innovation, and operations. These locations strengthen Hasbro’s ability to deliver world-class brands and experiences to fans and families around the globe. Aankondiging • Sep 04
Just Play and Hasbro Reimagine EASY-BAKE and PLAYSKOOL Toys for A New Generation Just Play, in collaboration with Hasbro, a leading games, IP and toy company, is relaunching two of the most iconic toy brands of all time: EASY-BAKE and PLAYSKOOL. Available now exclusively at Walmart, these refreshed product lines bring modern updates to brands that have inspired creativity and play for decades. EASY-BAKE has been encouraging aspiring young bakers and chefs to explore food play for over 60 years with toys that let them create tasty treats without the use of a real oven. The new UltimateOven is an exciting introduction of the beloved classic with a new retro-modern style, colorful sprinkle lights, a built-in timer, upgraded baking tools and new mixes featuring updated flavors. SRP $44.97 exclusively at Walmart. The Freezy-Bake Ice Cream Maker puts a cool twist on the EASY-BAKE experience. With a hands-on workstation and specially developed mixes (available in vanilla, chocolate, and strawberry), kids can mix, pour, freeze, and decide their own frozen treat creations. RP $34.97 exclusively at Walmart. PLAYSKOOL, one of the most trusted names in early childhood play, has unveiled a refreshed line designed especially for today's parents, blending timeless, developmentally rich play with a clean, modern aesthetic. The collection will support early development through sensory, problem-solving, and active play. Key items include the Flip & Fun Sensory Board, BusyGears, TumbleTopGiraffe and an updated version of the iconic Sit 'n Spin, all feel right at home in today's playrooms. SRPs from $10.97 to $34.97 exclusively atWal. Recent Insider Transactions • Aug 24
CEO & Director recently sold €1.9m worth of stock On the 21st of August, Christian Cocks sold around 28k shares on-market at roughly €67.96 per share. This transaction amounted to 10% of their direct individual holding at the time of the trade. This was the largest sale by an insider in the last 3 months. This was Christian's only on-market trade for the last 12 months. Declared Dividend • Aug 18
Dividend of US$0.70 announced Shareholders will receive a dividend of US$0.70. Ex-date: 19th August 2025 Payment date: 3rd September 2025 Dividend yield will be 2.9%, which is higher than the industry average of 2.5%. Sustainability & Growth Dividend is being paid despite the company being loss-making over the last 12 months. However, the dividend is covered by cash flows (78% cash payout ratio). The dividend has increased by an average of 5.0% per year over the past 10 years and has been stable with no material reductions to payments, indicating a long track record of dividend growth and stability. Aankondiging • Aug 07
New Holland Brewing Co. Announces the Return of Its Collaboration with Hasbro Craft brewery and distillery New Holland Brewing Co. announced the return of its collaboration with Hasbro and its Wizards of the Coast division, stewards of the iconic DUNGEONS & DRAGONS (D&D) franchise. The collaboration kicks off with the launch of a bold new flavor in the Dragon's Milk Reserve line. Inspired by the legendary Dragon Turtle, DUNGEONS & dragONS Coconut Rum Barrel Reserve invites fans to embark on a new flavor adventure. This limited-edition release will be available in late August 2025 at select retailers, New Holland Brewing locations, and online. Featuring artwork inspired by DUNGEONS & DRAGons Story, the bottle of Coconut Rum Barrel Reserve connects the release to its legendary namesake and serves as a nod to the collaborative effort between the two brands. This launch marks the beginning of an extended agreement between Dragon's Milk and Hasbro's D&D brand, with additional special releases planned for later this fall. Fans can expect the return of more legendary flavors and surprises as the collaboration's story continues to unfold. Dragon's Milk is one of the best-selling American-made stouts, renowned for its signature bourbon barrel aging that pushes boundaries and fuels the imagination. Over the years, it has earned numerous accolades, including Gold at the New York International Beer Competition and Silver at the Great American Beer Festival. Aankondiging • Jul 03
Hasbro, Inc. to Report Q2, 2025 Results on Jul 23, 2025 Hasbro, Inc. announced that they will report Q2, 2025 results Pre-Market on Jul 23, 2025 Reported Earnings • Apr 25
First quarter 2025 earnings released: EPS: US$0.70 (vs US$0.42 in 1Q 2024) First quarter 2025 results: EPS: US$0.70 (up from US$0.42 in 1Q 2024). Revenue: US$887.1m (up 17% from 1Q 2024). Net income: US$98.6m (up 69% from 1Q 2024). Profit margin: 11% (up from 7.7% in 1Q 2024). The increase in margin was driven by higher revenue. Revenue is forecast to grow 2.7% p.a. on average during the next 3 years, compared to a 6.3% growth forecast for the Leisure industry in Italy. Over the last 3 years on average, earnings per share has fallen by 46% per year but the company’s share price has only fallen by 15% per year, which means it has not declined as severely as earnings. Aankondiging • Apr 07
Hasbro, Inc., Annual General Meeting, May 21, 2025 Hasbro, Inc., Annual General Meeting, May 21, 2025. Board Change • Apr 04
High number of new directors Independent Director Frank Gibeau was the last director to join the board, commencing their role in 2024. Aankondiging • Apr 04
Hasbro, Inc. to Report Q1, 2025 Results on Apr 24, 2025 Hasbro, Inc. announced that they will report Q1, 2025 results Pre-Market on Apr 24, 2025 
