TSE:7203Auto
Is Toyota (TSE:7203) Quietly Recasting Its North American Strategy Around Practical Value Models?
In recent months, Toyota has benefited from growing consumer interest in its models such as the RAV4 in Canada’s value-focused used market, while Japanese pint-size vehicles have drawn fresh attention in the US after President Trump’s trip to Japan.
These shifts point to strengthening appeal for Toyota’s mix of practical, affordable and compact vehicles across North American markets, at a time when electrified options are becoming more mainstream.
We’ll now examine how this rising North...