TSE:7974Entertainment
Is Nintendo (TSE:7974) Turning Brand Collaborations Into a Durable Consumer Engagement Engine?
Ferrero’s Kinder Joy recently launched its Super Mario Collection in collaboration with Nintendo in the U.S., offering 26 different Super Mario-themed toys inside Kinder Joy eggs from December through April 2026.
The tie-up extends Nintendo’s Super Mario franchise more deeply into everyday snacking and collectibles, potentially reinforcing brand engagement among both families and nostalgic adult fans.
We’ll now look at how this Kinder Joy Super Mario collaboration, by deepening franchise...