BIT:RACEAuto
Ferrari Luce EV Backlash Versus Demand And What It Means For RACE
Ferrari has launched the Luce, its first fully electric vehicle, triggering strong backlash from former leadership and car enthusiasts over design and brand direction.
Former chairman Luca di Montezemolo and design purists have publicly criticized the model, while early reports point to robust customer interest and orders.
The launch has coincided with negative share price moves, even as demand signals suggest the Luce could attract a different segment of Ferrari buyers.
For investors...