SEHK:700Interactive Media and Services
Tencent Red Envelope Push Tests AI Adoption And Regulatory Risk For Investors
Tencent Holdings (SEHK:700) is using the Lunar New Year period to promote its Yuanbao AI chatbot app with a digital red envelope campaign.
The move comes as Alibaba and other Chinese tech firms increase promotional spending to attract AI users.
The campaign coincides with investor concerns about possible changes to value added tax treatment for internet companies in China.
Tencent, a major internet company in China with businesses spanning social media, gaming and fintech, is now putting...