SEHK:1810Tech
Xiaomi Targets Korean Premium Growth With New Local Leadership Appointment
Xiaomi (SEHK:1810) has appointed Summer Peng as general manager for its Korea business.
The new leadership role is aimed at driving expansion and reinforcing Xiaomi's premium brand positioning in the Korean market.
Xiaomi operates across smartphones, connected devices and broader consumer electronics, with Korea representing a competitive, brand conscious market for those products. By appointing a new general manager, the company is sharpening its local leadership at a time when global...