SEHK:1929Specialty Retail
How Investors May Respond To Chow Tai Fook (SEHK:1929) Accelerating Its Global Chinese-Luxury Brand Push
Chow Tai Fook Jewellery Group has opened a key store in Bangkok’s Siam Paragon and named Chinese actor Yang Yang as Global Brand Ambassador, while outlining past and upcoming international expansion into Australia, Canada and the Middle East as part of its ongoing brand transformation.
Beyond adding another high-end location, the group is using Chinese craftsmanship, localised collections and celebrity-driven storytelling to reposition itself as a modern expression of Chinese luxury for...