LSE:ULVRPersonal Products
Unilever Google Cloud Deal Tests AI Ambitions And Margin Resilience
Unilever (LSE:ULVR) has entered a five year partnership with Google Cloud to support a global business transformation using AI, data and marketing technologies.
The collaboration focuses on brand discovery, marketing effectiveness and data capabilities across Unilever’s worldwide portfolio.
The agreement is intended to reshape how Unilever runs parts of its operations and consumer engagement using Google Cloud tools.
Unilever, a global consumer packaged goods company with brands across...