TSX:MRUConsumer Retailing
How Metro’s Première Moisson Outsourcing Deal At Metro (TSX:MRU) Has Changed Its Investment Story
In July 2026, METRO Inc. and FGF Brands entered a partnership under which FGF will acquire Première Moisson Group Inc.’s Baie-D'Urfé commercial bakery facility for CA$90,000,000 and take over manufacturing and distribution of Première Moisson products to food stores.
METRO keeps ownership of the Première Moisson brand and its 25 Québec retail bakeries, effectively outsourcing large-scale production while retaining its premium bakery positioning and customer-facing network.
We’ll now examine...