ASX:ZIPConsumer Finance
Is Zip Co’s (ASX:ZIP) New Pay in 2 Feature Reframing Its Everyday-Spend Strategy?
Zip Co Limited recently launched Pay in 2, a new option that lets customers split purchases into two installments over two weeks, aiming to make everyday spending more manageable within a single billing cycle.
Pilot results showed very strong repeat-use intent for Pay in 2, especially for routine expenses like groceries and bills, suggesting material interest in shorter-term installment plans.
We’ll now examine how Pay in 2’s focus on everyday spending and shorter repayment horizons could...