Last Update 10 Jan 26
SMWB: AI Intelligence And Web Platform Expansion Will Support Future Upside Potential
Analysts now hold their average price target for Similarweb steady at US$12.38, reflecting only minor tweaks to assumptions around discount rate, long term growth, profit margin, and future P/E, rather than a change in overall conviction.
What's in the News
- Similarweb rolled out an expanded Generative AI intelligence suite that tracks how brands appear in AI search and chatbot answers across platforms such as ChatGPT, Gemini and Perplexity, including new citation analysis tools to show which sources dominate AI responses and how frequently brands are mentioned for key prompts (Key Developments).
- The company added new AI driven capabilities across its product lines, including combined iOS and Android app usage views and AI based review analysis in App Intelligence, as well as AI powered consumer journey and pricing insights plus an AI Amazon Keyword Agent in Shopper Intelligence to surface high intent search terms from a single seed keyword (Key Developments).
- Similarweb introduced Web Intelligence 4.0, a competitive intelligence platform designed to help businesses compare performance across markets, products and categories, while integrating SEO tools to identify search opportunities, benchmark organic traffic and monitor competitors, with plans to add PPC insights (Key Developments).
- The company issued earnings guidance for 2025, projecting total revenue in the range of US$285.0 million to US$288.0 million, with management indicating this represents approximately 15% year over year growth at the midpoint (Key Developments).
- Similarweb appointed Ran Vered as Chief Financial Officer, effective 21 December 2025, adding more than two decades of finance experience across several listed technology companies and private SaaS business to its leadership team (Key Developments).
Valuation Changes
- Fair Value Estimate: Held steady at US$12.38 per share, with no change in the central valuation output.
- Discount Rate: Adjusted slightly from 10.91% to 10.89%, indicating only a marginal tweak to the risk assumption used in the model.
- Revenue Growth: Kept effectively unchanged at about 14.18%, indicating no material shift in long term top line expectations within the model.
- Net Profit Margin: Left virtually the same at around 6.18%, indicating stable assumptions for future profitability.
- Future P/E: Trimmed slightly from 64.67x to 64.64x, a small adjustment that keeps the valuation multiple broadly in line with prior assumptions.
Key Takeaways
- Strong enterprise adoption of advanced AI-driven analytics and multiyear contracts is boosting recurring revenue, earnings visibility, and long-term profitability.
- Expansion into new analytics markets and continuous product innovation are increasing market opportunity and customer retention through differentiated, high-value offerings.
- Evolving privacy regulations, data access challenges, customer concentration risks, rapid AI investment, intensifying competition, and industry commoditization threaten growth, profitability, and revenue stability.
Catalysts
About Similarweb- Provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally.
- Rapid customer adoption of Gen AI, LLM, and Agentic AI data products, with strong pipelines and recurring multi-year contracts from large enterprise and tech customers, is likely to propel sustained double-digit revenue growth and improved earnings visibility.
- Expansion of product suite into new analytics verticals-including digital ad intelligence, mobile app analytics, and advanced e-commerce tools-significantly broadens addressable market and wallet share per customer, supporting higher top-line and upsell-driven revenue.
- Increasing demand for actionable digital intelligence, fueled by enterprises and SMBs seeking data-driven strategic decisions amid global digital transformation, creates a long-term tailwind for product adoption and ARR growth.
- Multiyear, high-value contract wins and rising share of recurring revenue (57% of ARR under multiyear agreements, up from 44% YoY) enhance revenue durability and operational leverage, contributing to higher net margins and predictable future earnings.
- Product innovation and investment in AI/machine learning deliver improved data accuracy and user automation, elevating customer stickiness and differentiation, which supports margin expansion and stronger long-term profitability.
Similarweb Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Similarweb's revenue will grow by 17.1% annually over the next 3 years.
- Analysts assume that profit margins will increase from -10.8% today to 7.6% in 3 years time.
- Analysts expect earnings to reach $32.6 million (and earnings per share of $0.34) by about September 2028, up from $-29.1 million today.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 53.1x on those 2028 earnings, up from -29.2x today. This future PE is greater than the current PE for the US Software industry at 36.6x.
- Analysts expect the number of shares outstanding to grow by 3.91% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 10.85%, as per the Simply Wall St company report.
Similarweb Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Intensifying global privacy regulations and the shift toward walled-garden ecosystems (e.g., Apple, Google, Meta) may restrict Similarweb's access to essential third-party digital data, threatening their long-term data quality and comprehensiveness-risking future revenue growth and eroding net margins as compliance and data acquisition become costlier.
- Reliance on a limited number of large AI/LLM-related evaluation and licensing contracts (with one customer highlighted for being the company's first 8-figure ARR client) exposes Similarweb to customer concentration risk and uncertain conversion of evaluations to recurring revenue, potentially resulting in future revenue volatility and unpredictability in earnings.
- Ongoing heavy investment in new AI product development, go-to-market expansion, and sales ramping could outpace revenue growth if market adoption of AI Agents and Gen AI products slows or customer demand softens, leading to margin pressure and delayed profitability improvements.
- Increased competition from both established analytics providers and nimble entrants using alternative approaches (e.g., privacy-centric tools, first-party data platforms, AI-based analytics) could drive pricing pressure and customer churn, undermining Similarweb's pricing power, compressing net margins, and challenging revenue retention.
- Industry trends toward commoditization of digital analytics solutions and a growing customer preference for first-party, direct analytics (rather than third-party tools like Similarweb) may reduce overall demand for Similarweb's core offerings, resulting in slower customer acquisition, increased churn, and stalling long-term revenue growth.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $13.375 for Similarweb based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $17.0, and the most bearish reporting a price target of just $10.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $431.3 million, earnings will come to $32.6 million, and it would be trading on a PE ratio of 53.1x, assuming you use a discount rate of 10.8%.
- Given the current share price of $10.01, the analyst price target of $13.38 is 25.2% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



