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SaaS Transformation And AI Will Secure Future Resilience

Published
31 Mar 25
Updated
16 May 26
Views
117
16 May
US$1.13
AnalystConsensusTarget's Fair Value
US$1.75
35.4% undervalued intrinsic discount
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1Y
23.4%
7D
-8.9%

Author's Valuation

US$1.7535.4% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 16 May 26

Fair value Decreased 13%

SMRT: VAR Expansion And Share Buybacks Will Support Future Upside

Analysts have trimmed their fair value estimate for SmartRent from $2.00 to $1.75 as updated assumptions reflect a slightly higher discount rate, a higher revenue growth outlook, a lower profit margin estimate, and a modestly lower future P/E multiple.

What's in the News

  • SmartRent launched a value added reseller (VAR) program aimed at small and mid market rental housing owners and operators, with SKBM Smart Technology serving as the first VAR and installation provider in the program (Key Developments).
  • The VAR initiative expands SmartRent’s go to market model and is intended to offer more localized, high touch engagement for smaller operators as their portfolios change over time (Key Developments).
  • SmartRent reports more than 900,000 IoT units deployed on its platform, 1.2 million units supported through maintenance and leasing solutions, and an existing customer base that owns or controls more than 6 million units (Key Developments).
  • SKBM Smart Technology is expected to be the first in a broader VAR network, using its established sales team and industry relationships to support SmartRent’s reach into small and mid market segments (Key Developments).
  • From October 1, 2025 to December 31, 2025, SmartRent repurchased 598,000 shares for US$0.69 million, completing a total buyback of 20,250,000 shares for US$33.46 million under the program announced on March 5, 2024 (Key Developments).

Valuation Changes

  • Fair Value: trimmed from $2.00 to $1.75, representing a modest reduction in the assessed share valuation.
  • Discount Rate: increased slightly from 8.47% to about 8.79%, implying a somewhat higher required return in the model.
  • Revenue Growth: assumption raised from about 13.85% to about 17.19%, reflecting a stronger topline outlook in the forecast period.
  • Net Profit Margin: reduced from about 7.95% to about 7.07%, pointing to more conservative expectations for future profitability.
  • Future P/E: adjusted down from roughly 29.15x to about 27.40x, indicating a slightly lower assumed earnings multiple applied to future results.
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Key Takeaways

  • Transition to a SaaS model and AI-driven platform enhancements are boosting recurring high-margin revenue, supporting sustainable earnings growth and top-line expansion.
  • Strong customer retention and a growing installed base create a powerful network effect, providing operating leverage and positioning for future profitability and ecosystem growth.
  • Shifting from hardware to SaaS revenue, operational inefficiencies, execution risks, rising competition, and macroeconomic headwinds threaten growth, margins, and long-term profitability.

Catalysts

About SmartRent
    An enterprise real estate technology company, provides management software and applications to rental property owners and operators, property managers, homebuilders, developers, and residents in the United States and internationally.
What are the underlying business or industry changes driving this perspective?
  • The strong ongoing shift toward a SaaS/subscription revenue model is leading to a higher proportion of recurring, predictable, and high-margin revenue (SaaS now 37% of total revenue and growing). As SaaS margins are ~70% and recurring revenues are expanding, this transition should boost gross margins, cash flow stability, and ultimately support sustainable earnings growth.
  • Expanding platform capabilities (notably AI and enhanced IoT/data analytics) are increasing the value delivered to customers, driving higher ARPU for new bookings ($8.21 vs. $5.66 deployed base) and supporting cross-sell/up-sell opportunities within the large and growing installed base. This is expected to drive top-line growth and margin expansion.
  • The accelerating adoption of smart property technologies within multifamily and urban housing is increasing the addressable market for SmartRent's offerings. The company's retrofit-friendly solutions and demonstrated ROI for property managers position it to capitalize on this broad, secular demand, supporting future revenue growth.
  • Cost structure reset, with $30 million in annualized savings, and operational efficiency gains (workforce optimization, automation, procurement) provide significant operating leverage. This positions SmartRent for a rapid improvement in net margins and free cash flow as growth resumes with a leaner baseline.
  • The large installed base (850,000 units, 3 million devices) and exceptionally high customer stickiness (net revenue retention >100%, churn <0.1%) create a network effect and foundation for ecosystem stickiness, enabling future revenue growth, higher lifetime value, and enhanced profitability through upselling and platform expansion.
SmartRent Earnings and Revenue Growth

SmartRent Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?

  • Analysts are assuming SmartRent's revenue will grow by 17.2% annually over the next 3 years.
  • Analysts are not forecasting that SmartRent will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate SmartRent's profit margin will increase from -16.6% to the average US Electronic industry of 7.1% in 3 years.
  • If SmartRent's profit margin were to converge on the industry average, you could expect earnings to reach $17.0 million (and earnings per share of $0.08) by about May 2029, up from -$24.8 million today.
  • In order for the above numbers to justify the price target of the analysts, the company would need to trade at a PE ratio of 27.5x on those 2029 earnings, up from -8.7x today. This future PE is lower than the current PE for the US Electronic industry at 30.6x.
  • Analysts expect the number of shares outstanding to grow by 2.48% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.79%, as per the Simply Wall St company report.

Risks

What could happen that would invalidate this narrative?
  • The company's long-term revenue growth is being negatively impacted by the transition away from one-time bulk hardware sales, resulting in a significant near-term revenue decline (down 21% YoY), which may indicate challenges in ramping up recurring SaaS revenue fast enough to offset lost hardware sales, potentially impacting overall revenue and delaying profitability.
  • Gross margins and net earnings are pressured by the ongoing need for major cost reduction initiatives (staffing cuts, workflow optimizations, severance costs), reflecting operational inefficiencies and possible difficulty scaling the business sustainably, which may indicate long-term challenges in achieving operating leverage.
  • Reliance on expanding the installed base and entering new, unproven segments to drive SaaS growth introduces execution risk; if the company cannot convert enough new and existing customers to higher ARPU SaaS offerings or fails to win in new markets, future revenue growth and margin expansion could be limited.
  • Increasing competition from both incumbent technology firms (Amazon, Google/Nest, ADT) and in-house IoT adoption by property developers might compress pricing and make differentiation more difficult, threatening SmartRent's ability to maintain or expand gross margins and potentially resulting in customer attrition or slowed new customer acquisition.
  • Industry-wide headwinds such as tighter macroeconomic conditions (higher interest rates, housing investment slowdown), the risk of commoditization/standardization in smart home hardware, and rising regulatory costs (cybersecurity/data privacy/compliance) could suppress spending by property owners and increase SmartRent's costs, impacting both revenue and net earnings over the long term.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The analysts have a consensus price target of $1.75 for SmartRent based on their expectations of its future earnings growth, profit margins and other risk factors.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $2.0, and the most bearish reporting a price target of just $1.5.
  • In order for you to agree with the analysts, you'd need to believe that by 2029, revenues will be $240.9 million, earnings will come to $17.0 million, and it would be trading on a PE ratio of 27.5x, assuming you use a discount rate of 8.8%.
  • Given the current share price of $1.12, the analyst price target of $1.75 is 36.0% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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