AI Driven Digital Education Will Expand Global Markets

Key Takeaways

• Proprietary AI and operational efficiencies are boosting user retention, lowering costs, and positioning Youdao for expanding digital education margins and growth.
  
• Diversification into digital content, smart devices, and international markets supports recurring revenue streams and strengthens Youdao's leadership in online education and marketing.
  
• Margin compression, weak smart device demand, declining deferred revenue, and reliance on volatile ad markets pose significant risks to long-term profitability and revenue stability.

Catalysts

An internet technology company, provides online services in the fields of content, community, communication, and commerce in China.

• Rapid advancement and integration of proprietary large language models like Confucius are enabling Youdao to deploy personalized and adaptive learning tools (e.g., AI Essay Grading, Mr. P AI Tutor, and AI-driven course recommendations), which are driving record-high user retention and positioning the company to capture structural growth in digital, lifelong, and AI-powered education-supporting future revenue growth and margin expansion.
  
• Strong double-digit revenue growth in high-potential verticals such as Digital Content Services (Youdao Lingshi), online marketing services, and AI-powered smart devices indicates successful diversification and capitalizing on higher ARPU, subscription-based and recurring revenue opportunities-likely to improve both top-line revenue and gross profit.
  
• Investment in generative AI for advertising optimization and creative automation (e.g., AI Ad Placement Optimizer, iMagicBox) is supporting significant gains in advertising revenue (notably gaming and overseas segments) and is expected to drive further advertiser spend, broader client base, and improved operating leverage-positively impacting future segment margins and earnings.
  
• Strategic focus on operational efficiency-with meaningful reductions in sales and marketing and R&D expenses-and deeper integration of hardware and learning services is reducing user acquisition costs, driving higher retention/utilization, and demonstrably improving operating profitability, which should strengthen net margins and earnings going forward.
  
• Positive momentum in overseas expansion and technology partnerships (e.g., with NetEase, TikTok, Google), combined with scalable digital infrastructure, positions Youdao to benefit from the global normalization of blended learning and rising international demand for high-quality online education and marketing services, supporting sustainable multi-year revenue growth.

Youdao Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Youdao's revenue will grow by 12.1% annually over the next 3 years.
• Analysts assume that profit margins will increase from 4.1% today to 4.9% in 3 years time.
• Analysts expect earnings to reach CN¥388.3 million (and earnings per share of CN¥3.49) by about September 2028, up from CN¥228.2 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting CN¥553.8 million in earnings, and the most bearish expecting CN¥234 million.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 37.0x on those 2028 earnings, up from 32.6x today. This future PE is greater than the current PE for the US Consumer Services industry at 20.4x.
• Analysts expect the number of shares outstanding to grow by 0.77% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 8.14%, as per the Simply Wall St company report.

Youdao Future Earnings Per Share Growth

Risks

• The company's gross profit actually decreased by 4.3% year-over-year despite revenue growth, primarily due to a steep fall in online marketing gross margins (down 13 percentage points to 25.8%), signaling ongoing margin compression in a high-growth segment; sustained margin pressure could negatively impact net margins and long-term profitability.
  
• Revenue from the smart devices segment declined 23.9% year-over-year, and the company cited a strategic reduction in hardware marketing spend and end-of-life for certain products, indicating possible weak long-term demand, dependence on a narrow product portfolio, and potential further declines in this segment's revenue.
  
• Deferred revenue (contract liabilities) from online learning services dropped significantly from RMB 961 million to RMB 856.7 million over six months, pointing to slower growth or rising churn in prepaid educational services, which could signal structural headwinds and diminishing future cash inflows.
  
• The company's increasing reliance on the online marketing (advertising) business-particularly via partnerships with gaming and overseas clients-raises exposure to cyclical industries (e.g., gaming) and intensifying regulatory/growth risks in China's and global ad markets, which may produce volatile or unsustainable top-line growth and reduce earnings stability.
  
• While AI and LLM investments are core to the company's product strategy, the broader edtech market faces severe threats from regulatory scrutiny in China, potential commoditization of AI-powered features, and slow-growing K-12 demographics-which together risk long-term revenue stagnation and persistent downward pressure on net margins.

Valuation

• The analysts have a consensus price target of $13.045 for Youdao based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $18.28, and the most bearish reporting a price target of just $9.68.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CN¥7.9 billion, earnings will come to CN¥388.3 million, and it would be trading on a PE ratio of 37.0x, assuming you use a discount rate of 8.1%.
• Given the current share price of $8.72, the analyst price target of $13.04 is 33.2% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.