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FLUT: Recent Prediction Market Volatility Will Unlock Buying Opportunity

Published
27 Apr 25
Updated
02 Dec 25
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AnalystConsensusTarget's Fair Value
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1Y
-21.3%
7D
3.1%

Author's Valuation

US$303.0728.0% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 02 Dec 25

Fair value Decreased 3.67%

FLUT: U.S. Market Expansion Will Offset U.K. Tax Headwinds Moving Forward

Flutter Entertainment's consensus analyst price target has decreased modestly, dropping from $314.62 to $303.07, as analysts cite UK gaming tax headwinds, margin pressures, and near-term volatility. However, the long-term growth outlook is seen as intact.

Analyst Commentary

Recent analyst commentary on Flutter Entertainment reflects a complex backdrop of market challenges balanced by sustained optimism around the company's long-term potential. Valuation adjustments and ratings changes highlight the ways in which industry experts are weighing risk and opportunity.

Bullish Takeaways
  • Bullish analysts continue to maintain Buy or equivalent ratings on Flutter, citing the company's leadership in the digital gaming sector and resilience despite recent volatility.
  • Several noted that recent share price pullbacks have created attractive entry points for investors, emphasizing that the long-term secular growth story remains intact for Flutter.
  • Opportunities from new U.S. state liberalizations and the launch of innovative products, such as FanDuel Predicts, are seen as catalysts for future growth and potential upward valuation reratings as current headwinds subside.
  • Despite adjustments to price targets, most analysts believe that UK and U.S. risks are largely priced into Flutter's valuation. This leaves room for upside as sentiment stabilizes and fundamental performance remains strong.
Bearish Takeaways
  • Bearish analysts cite higher-than-expected UK gaming tax rates as a material concern, warning that new blended tax rates could pressure margins and make the UK segment less profitable.
  • There is growing uncertainty regarding revenue headwinds in the UK, especially as the higher iGaming tax rate may encourage consumers to move offshore, impacting future revenue streams.
  • Margin pressure from unfavorable sports outcomes, increased competitor promotions, and volatility in prediction markets has resulted in more cautious near-term EBITDA forecasts and guidance reductions.
  • Some analysts caution that, while prediction markets offer growth potential, they also introduce regulatory uncertainty and short-term risk to revenue predictability.

What's in the News

  • A federal judge in Nevada reversed a legal win for prediction-market operator Kalshi, which boosted Flutter Entertainment shares by 2% as the regulatory environment evolves. (iGaming Business)
  • Cboe Global is entering the prediction market sector, offering federally regulated event contracts and avoiding sports products for now, which may influence Flutter’s U.S. market dynamics. (Bloomberg)
  • Polymarket, a major prediction market, plans to relaunch in the U.S. with a sports betting focus. This move could capture more traffic during peak seasons and increase competition for Flutter. (Bloomberg)
  • Kalshi, a rival to Polymarket and a factor in industry sentiment, is raising over $300M at a $5B valuation. This signals significant investor interest despite recent regulatory setbacks. (The New York Times)
  • Recent concerns about prediction markets have weighed on shares of online sports betting companies, including Flutter Entertainment, reflecting increased investor caution. (The New York Times)

Valuation Changes

  • Consensus Analyst Price Target has decreased moderately, moving from $314.62 to $303.07.
  • Discount Rate has edged downward very slightly, shifting from 9.20% to 9.19%.
  • Revenue Growth expectations have risen marginally, increasing from 16.04% to 16.10%.
  • Net Profit Margin projections have declined, changing from 9.92% to 8.96%.
  • Future P/E (Price-to-Earnings) ratio estimates have increased, rising from 28.76x to 30.61x.

Key Takeaways

  • Expansion in new markets, product innovation, and platform integration are expected to drive user engagement, market share, and sustained earnings growth.
  • Structural cost efficiencies and deeper iGaming penetration should enhance margins, free cash flow, and shareholder returns over the long term.
  • Rising regulatory risks, high debt from acquisitions, integration challenges, slowing growth in mature markets, and demographic shifts threaten profitability and long-term expansion.

Catalysts

About Flutter Entertainment
    Operates as a sports betting and gaming company in the United States, the United Kingdom, Ireland, Australia, Italy, and internationally.
What are the underlying business or industry changes driving this perspective?
  • Ongoing expansion of online gambling and iGaming in newly regulated and high-growth markets (e.g., Brazil and the U.S.) is expected to accelerate Flutter's revenue and earnings, leveraging increasing global internet and smartphone penetration and regulatory liberalization.
  • Product innovation-particularly in live betting and personalized betting features (e.g., "Your Way Parlay," Same Game Parlay Live, and platform migrations across Snai and FanDuel)-positions Flutter to capture greater user engagement and wallet share, supporting both revenue growth and long-term margin expansion.
  • Integration of recent acquisitions (Snai in Italy, NSX in Brazil) and the realization of platform migrations are expected to unlock substantial cost synergies and efficiency gains, underpinning higher EBITDA margins and sustained earnings growth from improved operational leverage.
  • Structural cost efficiencies, evidenced by reduced sales and marketing as a percentage of revenue and successful renegotiation of market access agreements (e.g., Boyd), should drive higher net margins and enhanced free cash flow, supporting shareholder returns through buybacks.
  • Rising direct-to-casino iGaming penetration and exclusive content launches through FanDuel and global platforms are expected to increase market share in iGaming, with a long runway for growth as digital entertainment becomes an entrenched consumer preference, boosting both revenue and retention.

Flutter Entertainment Earnings and Revenue Growth

Flutter Entertainment Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Flutter Entertainment's revenue will grow by 16.4% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 2.5% today to 10.5% in 3 years time.
  • Analysts expect earnings to reach $2.5 billion (and earnings per share of $14.46) by about September 2028, up from $366.0 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $3.0 billion in earnings, and the most bearish expecting $1.7 billion.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 30.7x on those 2028 earnings, down from 141.4x today. This future PE is greater than the current PE for the GB Hospitality industry at 24.0x.
  • Analysts expect the number of shares outstanding to decline by 1.09% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.97%, as per the Simply Wall St company report.

Flutter Entertainment Future Earnings Per Share Growth

Flutter Entertainment Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Increasing regulatory scrutiny and taxation risk in major markets, as highlighted by Illinois' wager fee and ongoing tax changes in Illinois, Louisiana, and New Jersey, could reduce profitability and net margins if more states or international markets adopt similar or harsher measures.
  • High and rising net debt, currently at $8.5 billion (3x adjusted EBITDA including Snai), and continued acquisitions pose long-term financial risk. Increased leverage may limit flexibility, and persistent high debt levels could pressure future earnings and shareholder returns.
  • Integration risks and cost synergies from recent major acquisitions (notably Snai and NSX in Italy and Brazil), as well as the migration of technology platforms and brands (such as PokerStars and Sky Bet), may not materialize as planned, risking margin compression and lower than expected synergy-driven EBITDA growth.
  • Exposure to maturing or saturated markets: While core regions like Southern Europe and Australia are currently performing well, growth in mature markets is slowing and future expansion relies on expensive new market entries (such as Missouri) or product innovation, which could dilute returns and hinder long-term revenue growth.
  • Long-term secular risks include shifting demographic and consumer trends, such as potential declines in gambling interest among younger generations, and persistent social and regulatory concerns about gambling addiction, which could tighten restrictions and limit Flutter's customer base and long-term revenue trajectory.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $345.104 for Flutter Entertainment based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $393.0, and the most bearish reporting a price target of just $267.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $23.5 billion, earnings will come to $2.5 billion, and it would be trading on a PE ratio of 30.7x, assuming you use a discount rate of 9.0%.
  • Given the current share price of $294.43, the analyst price target of $345.1 is 14.7% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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