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International Franchising And Digital Sales Will Expand Global Reach

Published
18 Feb 25
Updated
17 Oct 25
AnalystConsensusTarget's Fair Value
US$3.70
7.6% overvalued intrinsic discount
17 Oct
US$3.98
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1Y
-65.5%
7D
23.6%

Author's Valuation

US$3.77.6% overvalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update17 Oct 25

Narrative Update on Krispy Kreme

Analysts have left their price target for Krispy Kreme unchanged at $3.70. They cite continued caution due to execution risks and ongoing weakness in the U.S. business as the company implements its turnaround plan.

Analyst Commentary

Analysts continue to monitor Krispy Kreme's performance and strategic direction closely, particularly as the company navigates recent challenges and seeks to execute its turnaround plan. Perspectives on the stock's outlook remain mixed, reflecting both potential opportunities and significant concerns regarding valuation and growth.

Bullish Takeaways

  • Bullish analysts point to the company's renewed focus on streamlining operations and improving efficiency. This could drive margin expansion over time.
  • There is optimism that international growth remains a long-term opportunity. This has the potential to support overall valuation despite domestic softness.
  • Some believe that the turnaround plan, if successfully executed, could stabilize the core business and restore investor confidence.
  • Continued brand recognition and consumer demand are viewed as underpinnings for possible revenue recovery in future quarters.

Bearish Takeaways

  • Bearish analysts cite increased execution risks following setbacks such as the cancelled partnership launch at McDonald's. They emphasize that the company is currently in "survivor mode."
  • Persistent weakness in the U.S. market is limiting visibility into future earnings growth and weighing on near-term valuation multiples.
  • There are concerns that declining trends in core operations may not be easily reversed, placing pressure on management’s ability to deliver results.
  • Uncertainty surrounding the sustainability of proposed initiatives contributes to a cautious approach on the stock’s outlook.

What's in the News

  • Krispy Kreme is making a concerted effort to expand its distribution in big-box retailers like Costco, Kroger, and Walmart to address limited product availability and to reassure investors about the company's turnaround strategy (New York Times).
  • The company celebrated the grand opening of its first Hot Light Theater Shop in Madrid, Spain. This marks the start of an aggressive international expansion, with plans underway for additional openings in Brazil and Uzbekistan before the end of 2025.
  • Krispy Kreme launched a Harry Potter-themed doughnut collection in partnership with Warner Bros. Discovery, introducing flavors inspired by the four Hogwarts houses, available in U.S. stores for a limited time.
  • The iconic Pumpkin Spice Original Glazed doughnut returned for a weeklong promotion beginning August 11, 2025, with other pumpkin spice offerings rolling out for the fall season.
  • The company reported non-cash impairment charges totaling $378.1 million for the second quarter ended June 29, 2025. This highlights ongoing business challenges.

Valuation Changes

  • Consensus Analyst Price Target remains unchanged at $3.70 per share.
  • Discount Rate is unchanged at 12.32%.
  • Revenue Growth has dipped minimally from 4.69% to 4.69%.
  • Net Profit Margin has declined slightly, from 8.16% to 8.15%.
  • Future P/E has risen marginally, from 6.33x to 6.34x.

Key Takeaways

  • Emphasis on international franchising, streamlined operations, and digital sales boosts margins, operational leverage, and consistent revenue growth.
  • Strategic deleveraging, asset divestitures, and focus on core products support balance sheet strength and sustainable long-term earnings.
  • Margin pressures, distribution challenges, consumer shifts, and execution risks in franchising threaten sustained revenue growth and long-term earnings stability.

Catalysts

About Krispy Kreme
    Produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally.
What are the underlying business or industry changes driving this perspective?
  • The shift toward a more capital-light international franchise model, combined with a strong pipeline of new markets and franchisee expansion (e.g., new markets like France, Brazil, UAE/KFC partnership, and first entry into Spain), is expected to accelerate unit growth and drive higher, more predictable returns on capital-supporting both long-term revenue growth and higher margins.
  • Rapid expansion into high-traffic "fresh delivery" (DFD) doors with partners like Costco, Walmart, Target, and Sam's Club, alongside digital sales growth now exceeding 20% of U.S. retail sales, leverages consumer convenience and omni-channel strategies to increase transaction volume and sustained top-line revenue improvement.
  • Simplification of operations-including extensive closure of underperforming doors, outsourcing of 40% of logistics to third parties for predictable cost structures, and significant G&A reductions-directly targets margin expansion and improved operational leverage, positively impacting EBITDA and net margins.
  • Focused brand strategy around the core, iconic Original Glazed doughnut-driving consumer experiential demand and leveraging premium, high-margin menu mix-boosts customer engagement and increases same-store sales and gross margin as category demand for "permissible indulgences" grows.
  • Active deleveraging efforts, including refranchising company-owned international markets, halting cash dividends, and divesting non-core assets, are set to improve free cash flow conversion and strengthen the balance sheet, setting the stage for long-term earnings growth and reduced financial risk.

Krispy Kreme Earnings and Revenue Growth

Krispy Kreme Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Krispy Kreme's revenue will grow by 4.8% annually over the next 3 years.
  • Analysts are not forecasting that Krispy Kreme will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Krispy Kreme's profit margin will increase from -29.3% to the average US Hospitality industry of 8.2% in 3 years.
  • If Krispy Kreme's profit margin were to converge on the industry average, you could expect earnings to reach $145.4 million (and earnings per share of $0.84) by about September 2028, up from $-451.4 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 6.8x on those 2028 earnings, up from -1.3x today. This future PE is lower than the current PE for the US Hospitality industry at 24.0x.
  • Analysts expect the number of shares outstanding to grow by 0.71% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.

Krispy Kreme Future Earnings Per Share Growth

Krispy Kreme Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The company's pivot away from the McDonald's USA partnership and significant closures of underperforming DFD (Delivered Fresh Daily) doors highlight challenges in sustaining high transaction volumes, which, if not offset by sufficient high-performing replacements, could lead to a persistent decline in organic revenue growth in key U.S. markets.
  • A historical reliance on a high fixed-cost distribution network (hub-and-spoke and Hot Light Theater Shops), combined with rising logistics, labor, and insurance costs-even as efforts to outsource logistics are underway-creates ongoing margin pressures, potentially limiting future net margin expansion.
  • International expansion is increasingly reliant on capital-light franchising, but the refranchising of large geographies poses execution risk and duration uncertainty; slower or problematic transitions could cap global revenue growth and leave the company vulnerable to more agile competitors.
  • The $407 million in noncash impairment charges, including a substantial partial goodwill write-down triggered by sustained market capitalization declines, signals long-term concerns over the intrinsic value of company assets and brand equity, which could negatively affect long-term earnings potential.
  • Despite cost-saving initiatives, persistent consumer softness and increased input costs (amid inflationary pressures and changing consumer preferences towards healthier options) may depress transaction volumes and threaten sustained earnings recovery, especially as the company's core product faces secular headwinds in the indulgence food segment.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $4.033 for Krispy Kreme based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $6.0, and the most bearish reporting a price target of just $2.5.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $1.8 billion, earnings will come to $145.4 million, and it would be trading on a PE ratio of 6.8x, assuming you use a discount rate of 12.3%.
  • Given the current share price of $3.31, the analyst price target of $4.03 is 17.9% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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