Augmented Reality And Mobile Adoption Will Shape Future Digital Markets

Key Takeaways

• Expansion in AR technology and developer ecosystem is creating new, higher-margin revenue streams from both advertising and subscriptions.
  
• Global audience growth and digital ad trends are increasing Snap's ad revenue potential, supported by diversified offerings and improved ad platform effectiveness.
  
• Mounting competition, persistent losses, limited revenue diversification, stagnant user growth, and rising regulatory costs threaten Snap's long-term profitability and market positioning.

Catalysts

Operates as a technology company in North America, Europe, and internationally.

• Accelerating innovation in augmented reality (AR)-including the upcoming public launch of Specs AR glasses in 2026 and continuous expansion of the AR developer ecosystem-positions Snap to benefit from both increased user engagement and the creation of premium advertising and subscription revenue streams, which can boost top-line revenue and improve gross margins over time.
  
• Growing global smartphone and mobile internet adoption is expanding Snap's total addressable audience, as evidenced by continued strong international user and DAU growth; this drives increases in ad impressions, fueling long-term revenue growth as these markets monetize.
  
• The ongoing shift of advertising spending toward digital-particularly video and interactive formats-benefits Snap's highly engaged Gen Z and Millennial audience, with new products like Sponsored Snaps driving higher incremental reach and conversions, positioning Snap for long-term advertising revenue acceleration.
  
• Increasing demand from small and medium businesses (SMBs), aided by advances in AI-driven ad tools (smart bidding, auto targeting), is increasing Snap's advertiser base and improving ad platform effectiveness, which should support consistent growth in advertising revenue and potential for higher overall platform monetization.
  
• Monetization progress in subscription products such as Snapchat+ and Lens+, alongside growing engagement with Spotlight and creator-driven content, is diversifying Snap's revenue base and improving net margin potential by capturing higher-margin direct-to-consumer and content revenue streams.

Snap Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Snap's revenue will grow by 10.0% annually over the next 3 years.
• Analysts are not forecasting that Snap will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Snap's profit margin will increase from -9.7% to the average US Interactive Media and Services industry of 11.0% in 3 years.
• If Snap's profit margin were to converge on the industry average, you could expect earnings to reach $827.3 million (and earnings per share of $0.48) by about September 2028, up from $-546.3 million today.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 25.0x on those 2028 earnings, up from -22.4x today. This future PE is greater than the current PE for the US Interactive Media and Services industry at 16.9x.
• Analysts expect the number of shares outstanding to grow by 0.75% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 8.89%, as per the Simply Wall St company report.

Snap Future Earnings Per Share Growth

Risks

• Intensifying competition from established firms like Meta and Alphabet, as well as emerging platforms (such as TikTok), may erode Snap's user engagement and advertising market share, pressuring both long-term revenue growth and pricing power.
  
• Persistent unprofitability due to high infrastructure, personnel, legal, and development costs-combined with only modest improvements in adjusted EBITDA and a net loss that increased year-over-year-raises doubts about Snap's ability to achieve and sustain positive net margins and earnings.
  
• Heavy reliance on ad revenue, with only a relatively small and evolving contribution from subscriptions (Snapchat+ and Lens+), leaves Snap vulnerable to digital advertising cycles and limits revenue diversification, impacting revenue stability and bottom-line resilience.
  
• Slower or flat user growth in key, highly monetized North American markets-as evidenced by flat MAU and slight declines in active days in Q2-could restrict top-line revenue expansion if not offset by international growth or deeper monetization per user.
  
• Regulatory and legal pressures, including rising litigation and compliance costs and increased scrutiny on data privacy, risk increased operating expenses and potential constraints on ad targeting, negatively affecting future net margins and advertising effectiveness.

Valuation

• The analysts have a consensus price target of $9.283 for Snap based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $16.0, and the most bearish reporting a price target of just $7.0.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $7.5 billion, earnings will come to $827.3 million, and it would be trading on a PE ratio of 25.0x, assuming you use a discount rate of 8.9%.
• Given the current share price of $7.25, the analyst price target of $9.28 is 21.9% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.