공시 • Apr 03
Diginex Limited Appoints Jacob Friedman as Chief Operating Officer and Sandra Kovacheva as Chief Administrative Officer
Diginex Limited announced the appointment of Jacob Friedman as Chief Operating Officer and Sandra Kovacheva as Chief Administrative Officer. The appointments support and advance the Company’s unified business strategy, announced on March 30, 2026, under which Diginex is integrating its four operating entities, Diginex and its three subsidiaries, Plan A.Earth GmbH ("Plan A"), Matter DK ApS, and The Remedy Project Limited, into a single operating company, with an integrated technology platform, serving banks, asset managers, and corporates worldwide. Mr. Friedman and Ms. Kovacheva, both proven leaders within the Company's existing operations, will take on expanded mandates to drive this transition. Since 2021, Mr. Friedman has served as Chief Customer Officer at Plan A, where he built and led all customer-facing operations, including customer success, consulting, and commercial expansion across 15 markets. Under his leadership, Plan A deployed AI-driven support infrastructure that now resolves over 80% of client inquiries autonomously while improving service quality. Previously, Mr. Friedman served as Head of Operations at Rewiring America, and Director of Expansion at Via Transportation, where he led the planning and execution of new service and product launches across Europe and the Middle East, personally overseeing more than 25 market launches and managing international teams in Germany, France, and the United Kingdom. He holds an MBA from Harvard Business School and an A.B. from Brown University.
As COO, Mr. Friedman will lead the integration of customer operations, commercial processes, and delivery infrastructure across Diginex’s four operating entities, establishing a unified global operating model. He will also serve as the Managing Director of Plan A, ensuring continuity of local management and regulatory compliance during the integration period. Since 2022, Ms. Kovacheva has served as General Counsel and Data Protection Officer at Plan A, where she progressively expanded her responsibilities to encompass legal affairs, compliance, people operations, and corporate governance functions across multiple European jurisdictions. Ms. Kovacheva also played a central role in Plan A's fundraising activities, the Diginex acquisition, and multiple organizational restructurings, while building the compliance framework required by Plan A to serve its institutional clients, including Visa, Deutsche Bank, and BNP Paribas. Previously, Ms. Kovacheva served as Deputy Contract and Legal Director at Circana (formerly The NPD Group) and International Corporate Counsel at Bureau Veritas, advising on M&A, regulatory, and cross-border legal matters across Europe, Asia, and Africa. She holds master's degrees in International Law (Paris I Panthéon-Sorbonne), European Business Law (Paris-Sud), and Environmental Law (Paris II Panthéon-Assas), as well as a diploma in International Nuclear Law from the OECD Nuclear Energy Agency. As CAO, Ms. Kovacheva will work to consolidate legal, compliance, People operations, and corporate governance functions across all of Diginex's operating businesses, harmonizing policies and frameworks to support the requirements of a publicly listed company with an active acquisition strategy. Christian Thierfelder, who has been serving as Chief Operating Officer for Diginex will transition to the role of Chief Information Officer, leading the strategic management and advancement of the organization’s information technology and systems.