공시 • Aug 28
Tonies® Introduces New Toniebox 2, Tonieplay and My First Tonies
TONIES announced the launch of Toniebox 2, the company's innovation since creating the category of independent and screen-free audio play for children. This is the brand's biggest innovation since its foundation in Germany in 2014, marking a milestone for the company and the introduction of a whole new way to play with tonies. Created for kids' hands, powered by their choices, and built to help them grow, Toniebox 2 is also now enhanced with a Sleep Timer with Light, Sunrise Alarm, and Light Ring to help families build sleep habits for better bedtimes, wakeups and everyday routines. Coupled with the Toniebox 2 launch, tonies is unveiling its expansion into gaming with the introduction of Tonieplay, a new category of interactive, screen-free games, quizzes, and adventures that is geared for older children. Tonieplay lets kids actively decide the course of these challenges through a board-game-like experience that enhances gameplay with friends and family. Along with Tonieplay, the brand is also introducing its first collection for babies and toddlers called My First Tonies, which are soft, squeezable Tonies designed especially for kids ages 1+. Toniebox 2 builds on the success of the original Toniebox, now with two ways to play for all ages and stages of childhood. Toniebox 2: Enhances the tonies Experience for Kids Aged 1 to 9 Years Old and Beyond. Toniebox 2 elevates the joy and magic of interactive audio entertainment and education that tonies brings to children around the world. With more than 9.5 million boxes and over 125 million Tonies figurines sold, the tonies portfolio includes hundreds of the world's most beloved children's characters, stories and songs, plus all new stories to explore. Now, Toniebox 2 is adding a new generation of features, interactivity, and gameplay to the tonies experience that kids-and their parents-already know and trust. Toniebox 2 has a modernized design and new colors; rounded corners, and even more squeezability. A newly introduced dynamic Light Ring glows in rainbow colors when Toniebox are playing and gives helpful light cues to guide kids through the Tonieplay games. New smart bedtime and wakeup features promote better sleep routines while the refreshed tonies app lets parents easily adjust settings, monitor usage, and rest easy knowing that their kids from 1 to 9 years old and beyond can play independently, without exposure to screens, ads, or content beyond the tonies ecosystem. So, whatever they're curious about, there's a Tonie or Tonieplay game to keep them entered. New, Fresh Color Palette - Whether Sunset Red, Cloud Pink, Tropical Teal, Sky Blue, or Moon Grey - the new colors, there is a box to suit every child's taste. This seamless cross-generational compatibility reinforces tonies' commitment to long-term and sustainable platform value. A Whole New Way to Play - With Tonieplay the kids are in charge of new interactive games, adventures, challenges and quizzes. With Tonieplay, tonies introduces a whole new way to play. Tonieplay was developed by a team of experts in education and gaming, and includes a proprietary game engine that was developed to create a full ecosystem connecting features like Near Field Communication (NFC), savegames, and cloud services. Tonieplay will launch with twelve unique Tonieplay Games featuring characters from PAW Patrol, Gabby's Dollhouse, Winnie the Pooh, Disney classics, and tonies' own Lalalinos. Helps Increase attention Span - Engaging games and stories can help enhance kids' focus and improve concentration. Toniebox 2 starts at $139.99 for Starter Sets, with bundles available from $159.99. Tonieplay Games and Sets for $19.99 - $34.99, Controller $14.99, and My First Tonies for $39.99.