공고 • Jul 13
Better Collective Launches Online Sports Betting and Igaming in Alberta Better Collective to launch in Alberta, Canada as regulated online sports betting and iGaming goes live. Alberta’s launch of licensed online sports betting and iGaming market on July 13, 2026, marks a new milestone in the continued expansion of regulated markets across North America. Better Collective is well positioned for this moment, bringing its data-driven sports and betting media and innovative betting tools to sports fans across the province. In the lead-up to launch, the company has worked closely with all incoming sportsbooks to ensure a seamless and successful market debut as each goes live. Better Collective operates a House of Brands spanning digital sports media, sports betting media, and esports communities, reaching more than 112 million sports fans monthly that generates 450 million monthly visits. With leading North American brands such as The Nation Network, Action Network, Canada Sports Betting, and VegasInsider, the company delivers expert analysis, real-time data, and in-depth insights that elevate the fan experience. Better Collective also brings world-leading paid media competencies, combining proprietary technology, first-party data, and advanced performance marketing capabilities to connect regulated operators with high-intent sports fans at scale. In Alberta, sports fans will benefit from localized coverage, team-specific analysis, as well as Playbook, Better Collective’s new AI betting solution and official X social media integration. Better Collective already has an established presence in Alberta through The Nation Network, a sports media company operating team-focused digital brands, video content, newsletters, and social platforms across North America. Its portfolio includes Daily Faceoff and some of the most engaged hockey communities within the industry. Licensed sportsbooks in Alberta will also benefit from Mindway AI’s award-winning suite of AI- and neuroscience-based solutions, which help detect at-risk gambling behavior and promote safer betting. As part of Better Collective, Mindway AI reinforces the company’s commitment to fostering a safer, more transparent betting environment in newly regulated markets. 공고 • Jun 12
Better Collective Launches AI Betting Solution Playbook in Brazil Better Collective announced the official Brazil launch of Playbook, its AI powered betting solution designed to transform how fans place bets, seamlessly integrating into their sports engagement through personalized recommendations and data-driven insights. Playbook is built to support fans before and during major sporting moments, combining advanced models with Better Collective’s deep sports media expertise. The solution enables users to seamlessly generate customized betslips from sports-related content and access them through their preferred regulated sportsbooks. Since the first market launch in the US in September, Playbook has driven millions of bets to Better Collective's sportsbook partners. The launch of Playbook in Brazil marks an important milestone, bringing the product to one of the world’s most passionate football nations just in time for the World Cup. Initially focused on soccer, Playbook will mostly roll out live on X, Telegram and Discord. The launch of Playbook reinforces Better Collective’s role as the digital home of sports fans and further strengthens the company’s position as a go to partner for sportsbooks looking to reach and retain high quality, engaged audiences in regulated markets. Following the Brazil launch, Better Collective plans to expand Playbook into additional markets, adapting the product to local regulations and user preferences. The expansion comes on the heels of the recent announcement that Better Collective and X have extended their strategic partnership, naming Playbook as an Official Partner to help scale the betting product globally. Reported Earnings • May 23
First quarter 2026 earnings released: EPS: €0.12 (vs €0.058 in 1Q 2025) First quarter 2026 results: EPS: €0.12 (up from €0.058 in 1Q 2025). Revenue: €86.3m (up 4.5% from 1Q 2025). Net income: €7.32m (up 101% from 1Q 2025). Profit margin: 8.5% (up from 4.4% in 1Q 2025). Revenue is forecast to grow 8.5% p.a. on average during the next 3 years, compared to a 8.3% growth forecast for the Hospitality industry in Germany. Over the last 3 years on average, earnings per share has fallen by 36% per year but the company’s share price has only fallen by 15% per year, which means it has not declined as severely as earnings. 공고 • Mar 07
Bolero Holdings SARL acquired 5.24% stake in Better Collective A/S (OM:BETCO). Bolero Holdings SARL acquired 5.24% stake in Better Collective A/S (OM:BETCO) on March 6, 2026. As a result of the acquisition, Triton Administration (Jersey) Limited has exceeded the 5% threshold of the share capital and voting rights in Better Collective A/S.
Bolero Holdings SARL completed the acquisition of 5.24% stake in Better Collective A/S (OM:BETCO) on March 6, 2026. 공고 • Mar 05
Better Collective A/S (OM:BETCO) announces an Equity Buyback for 10% of its issued share capital, for €40 million. Better Collective A/S (OM:BETCO) announces a share repurchase program. Under the program, the company will repurchase up to €40 million worth of it's shares. The maximum number of shares that can be bought under the program cannot exceed 10% of the Company’s total outstanding share capital. The purpose of the program is to cover future obligations of the Company relating to acquisitions, cover share delivery obligations relating to long-term incentive (LTI) programs, and potentially optimizing and improving the capital structure of the Company by reducing the capital. During the program, no shares will be purchased at a price exceeding the higher of the price of the latest independent trade and the highest current independent bid on the trading venue where the purchase is carried out. The program will be funded via cash. The program is valid till March 3, 2027. As of March 5, 2026, the company had 451,449 shares in treasury. 공고 • Mar 03
Better Collective A/S, Annual General Meeting, Mar 24, 2026 Better Collective A/S, Annual General Meeting, Mar 24, 2026, at 12:00 W. Europe Standard Time. 
