공고 • Mar 06
lululemon Unveils New Products Developed with and for the Female Athletes Comparing in the Brand's First-Ever Women's Ultramarathon
lululemon unveiled new products developed with and for the female athletes competing in the brand’s first-ever women’s ultramarathon. Products designed for the six-day ultramarathon, which begins March 6 just ahead of International Women’s Day, were co-created with 10 female athletes from the brand’s global ambassador collective to ensure their unique needs would be addressed on the course. The 36 new innovations consider situational and always-on functions needed for a multi-day race, all shaped by athlete insights and backed by research. Several products also include features to help the runners stay cool and store items they need during the race. A special edition colourway of beyondfeel, the brand’s latest running shoe and a featured piece of the FURTHER athlete kits, will launch online for guests globally starting, March 5, in markets with lululemon footwear. The design collaboration with female athletes underscores the brand’s continued commitment to supporting women with research, innovations, and resources they’ve long been denied, to help them unlock greater possibilities. The 10 athletes taking part in FURTHER inspire the communities they represent, have a unique running story, and expressed the desire to pursue a bold goal. The ambassadors will attempt to run the furthest distance of their careers in the race that will occur on a certified looped course at Lake Cahuilla in La Quinta, California, with the opportunity to set distance and time-based world records. This includes the chance to exceed the men’s six-day world record which would mark the first time a woman sets the current overall ultrarunning distance world record. The collaboration with the featured runners helped lululemon to create products that can not only support them but also be of use to others. The designs factored in research insights tied to improving performance and extending running duration, such as the role of compression and cooling. beyondfeel Women’s Running Shoe – Shaped by guest insights and validated by FURTHER athletesto redefine how comfortable and supportive a running shoe can feel, this was built off a unique last informed by the shape of the female foot. New supercritical foam offers a cushioned feel and softer heel-to-toe glide, and a ventilated mesh that stretches and supports each step. Special edition colourway was created for athlete kits and now available online here, with comparable men’s running shoe here. Support Code Bra – A high-support running bra with a minimalist, chafe-free construction. Through its advanced make, technology, and material, this sports bra unlocks a new sensory experience for a barely there feeling. Runners can move comfortably while feeling supported and without restriction. Formally launches to the public in Fall 2024. A bespoke version was created for the athletes with an added storage feature, made with a proprietary construction, to hold running essentials like hydration and nutrition. Runsie – Inspired by the opportunity to evolve the women’s ultra uniform, it fuses performance with aesthetic. It does this through a comfortable on-body feel, 360-degree waistband storage, unique design and construction at the back and waist to simplify bathroom breaks, legwear split for range of motion, and other intentional product benefits. Cooling apparel and accessories – Designed to prioritize cooling functionality and elevate performance, the Running Ice Vest has a women-first design, storage features, and delivers targeted cooling informed by scientific research and insights. Other innovations include an ice tank, UV cooling ice sleeves, and cooling headwear. lululemon's scientific research program, led by the brand’s internal research team and operated in partnership with the Canadian Sport Institute Pacific and lululemon’s academic research network, will continue during and after the race to better understand human performance by advancing women’s-first research and helping close the sex and gender data gap in sports science. The ongoing research will dive deep into topical questions such as whether female ultrarunners have superior fatigue resistance compared to males and will study areas that haven’t been explored, such as the lived experiences of women ultrarunners and the physiological and biomechanical effects of six days of running. All findings will be published over the next two years, with initial findings to be published in the Fall of 2024. Takeaways will serve as a catalyst for additional research on female and women athletes and inform lululemon’s pipeline of women-first innovations.